BREAD FINANCIAL HOLDINGS, INC. — Director's Dealing 2021

Feb 22, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2021-02-18

Reporting Person: Andretta Ralph J (Director, President and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-02-18	Common Stock	A	1366	—	Acquired	147567	Direct
2021-02-18	Common Stock	A	6145	—	Acquired	153712	Direct
2021-02-18	Common Stock	F	8766	$84.65	Disposed	144946	Direct

Footnotes

F1: Based on meeting strategic and operational objectives performance metrics for 2020, 150% of the original award of 2,731 performance-based restricted stock units granted 2/18/20 were earned, resulting in an additional 1,366 units, for a total of 4,097 units. The restrictions will lapse with respect to 1,352 units on 2/18/22 and with respect to 1,393 units on 2/18/23, subject to continued employment by the Reporting Person on the remaining vesting dates.

F2: Based on meeting strategic and operational objectives performance metrics for 2020, 150% of the original award of 12,289 performance-based restricted stock units granted 2/18/20 were earned, resulting in an additional 6,145 units, for a total of 18,434 units. The restrictions will lapse with respect to 6,083 units on 2/18/22 and with respect to 6,268 units on 2/18/23, subject to continued employment by the Reporting Person on the remaining vesting dates.

F3: Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

F4: The total number of securities beneficially owned includes: (a) 10,558 unrestricted shares; (b) 4,575 unvested units from an award of 6,827 time-based restricted stock units granted 2/18/20; (c) 4,131 unvested units from an award of 6,165 time-based restricted stock units granted 2/18/20; (d) 7,604 unvested units from an award of 15,207 time-based restricted stock units granted 2/18/20; (e) 12,288 unvested performance-based restricted stock units granted 2/18/20; (f) 2,745 unvested units from an award of 4,097 performance-based restricted stock units granted 2/18/20; (g) 12,351 unvested units from an award of 18,434 performance-based restricted stock units granted 2/18/20; (h) 56,684 unvested time-based restricted stock units granted 2/16/21; and (i) 34,010 unvested performance-based restricted stock units granted 2/16/21.