BREAD FINANCIAL HOLDINGS, INC. — Director's Dealing 2021

Feb 22, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2021-02-18

Reporting Person: Motes Joseph L III (EVP, CAO, Gen Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-02-18	Common Stock	F	222	$84.65	Disposed	39643	Direct

Footnotes

F1: Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

F2: The total number of securities beneficially owned includes: (a) 5,604 unrestricted shares; (b) 248 unvested units from an award of 728 time-based restricted stock units granted 2/15/19; (c) 1,233 unvested units from an award of 1,839 time-based restricted stock units granted 2/18/20; (d) 4,138 unvested performance-based restricted stock units granted 2/18/20; (e) 616 unvested units from an award of 919 performance-based restricted stock units granted 2/18/20; (f) 18,896 unvested time-based restricted stock units granted 2/16/21; and (g) 8,908 unvested performance-based restricted stock units granted 2/16/21.

F3: Based on meeting strategic and operational objectives performance metrics for 2020, 100% of the original award of 919 performance-based restricted stock units granted 2/18/20 were earned. The restrictions will lapse with respect to 303 units on 2/18/22 and with respect to 313 units on 2/18/23, subject to continued employment by the Reporting Person on the remaining vesting dates.