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BREAD FINANCIAL HOLDINGS, INC. Director's Dealing 2021

May 7, 2021

31458_dirs_2021-05-07_5c952b54-5e39-41ab-837a-e5ead2580a9d.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2021-05-06

Reporting Person: Santillan Laura (SVP, Chief Acctg. Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-05-06 Common Stock S 1162 $125.00 Disposed 38524 Direct

Footnotes

F1: The transaction reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 17, 2021.

F2: The total number of securities beneficially owned includes: (a) 21,345 unrestricted shares; (b) 400 shares held in an IRA account; (c) 260 unvested units from an award of 762 time-based restricted stock units granted 2/15/19; (d) 863 unvested units from an award of 1,288 time-based restricted stock units granted 2/18/20; (e) 9,785 unvested time-based restricted stock units granted 2/16/21; and (f) 5,871 unvested performance-based restricted stock units granted 2/16/21.