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BREAD FINANCIAL HOLDINGS, INC. Director's Dealing 2012

Feb 24, 2012

31458_dirs_2012-02-24_80e1edb1-101b-437e-892f-9ba7206df1df.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2012-02-23

Reporting Person: Santillan Laura (SVP, Chief Acctg. Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-02-23 Common Stock F 396 $120.80 Disposed 24202 Direct

Footnotes

F1: Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

F2: The total number of securities beneficially owned includes: (a) 12,699 unrestricted shares; (b) 400 shares held in an IRA account; (c) 377 unvested units from an award of 1,108 time-based restricted stock units granted 2/22/10; (d) 1,581 unvested units from an award of 4,741 performance-based restricted stock units granted 2/22/10; (e) 784 unvested units from an award of 1,170 time-based restricted stock units granted 3/21/11; (f) 4,706 unvested units from an award of 7,022 performance-based restricted stock units granted 3/21/11; (g) 731 unvested time-based restricted stock units granted 2/21/12; and (h) 2,924 unvested performance-based restricted stock units granted 2/21/12.