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BREAD FINANCIAL HOLDINGS, INC. Director's Dealing 2012

Aug 15, 2012

31458_dirs_2012-08-15_0cbb90c6-605a-41a3-b6d6-723b7babe962.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2012-08-14

Reporting Person: Epperson Leigh Ann K (SVP, General Counsel & Secy)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-08-14 Common Stock S 3750 $134.50 Disposed 14302 Direct

Footnotes

F1: The total number of securities beneficially owned includes: (a) 6,814 unrestricted shares; (b) 151 unvested units from an award of 444 time-based restricted stock units granted 2/22/10; (c) 633 unvested units from an award of 1,899 performance-based restricted stock units granted 2/22/10; (d) 436 unvested units from an award of 650 time-based restricted stock units granted 3/21/11; (e) 2,613 unvested units from an award of 3,900 performance-based restricted stock units granted 3/21/11; (f) 731 unvested time-based restricted stock units granted 2/21/12; and (g) 2,924 unvested performance-based restricted stock units granted 2/21/12.