BREAD FINANCIAL HOLDINGS, INC. — Director's Dealing 2011

Jul 5, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2011-06-30

Reporting Person: ANDERSON BRUCE K (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-06-30	Common Stock	A	1907	—	Acquired	853594	Direct

Footnotes

F1: Equity award to non-employee directors of the Issuer, in the form of restricted stock units. The restrictions on 100% of the shares will lapse on the earlier of (i) 6/29/2021 or (ii) the termination of the Reporting Person's service on the Issuer's Board of Directors.