BREAD FINANCIAL HOLDINGS, INC. — Director's Dealing 2010

Mar 19, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ALLIANCE DATA SYSTEMS CORP (ADS)
CIK: 0001101215
Period of Report: 2010-03-17

Reporting Person: PARKS J MICHAEL (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-03-17	Common Stock	S	29950	$66.76	Disposed	216111	Direct

Footnotes

F1: The total number of securities beneficially owned includes: (a) 135,527 unrestricted shares; (b) 28,584 unvested shares from an original award of 84,070 time-based restricted stock units granted 4/28/08; and (c) 52,000 unvested time-based restricted stock units granted 3/27/09.