Brand Concepts Limited — Proxy Solicitation & Information Statement 2023

Jul 11, 2023

BRAND CONCEPTS LIMITED CIN – L51909MP2007PLC066484

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140/2/2, Musakhedi Square, Ring Road, Indore 452001 (M.P) INDIA Phone: 91-731-422300, Fax- 4221222/444 Email: info@brandconcepts.in

Date: 11th July, 2023

To, To, National Stock Exchange of India Limited BSE Limited Listing & Compliance Department Listing & Compliance Department Exchange Plaza, 5[th] Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex, Mumbai - 400001 Bandra East, Mumbai - 400051

Symbol: BCONCEPTS

Scrip Code: 543442

Sub: Intimation regarding corrigendum to the notice of Extra Ordinary General Meeting.

Dear Sir/Madam,

In compliance with Regulation 30 read with Para – A of schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 we hereby inform that the corrigendum to the notice of Extra Ordinary General Meeting dated 19.06.2023 which is scheduled to be held on 13.07.2023 has been circulated to the shareholders on 10.07.2023.

Enclosed is the corrigendum as circulated.

You are therefore requested to take this into your records and oblige.

Thanking You, Yours faithfully For Brand Concepts Limited,

Swati Digitally signed by Swati Gupta Date: 2023.07.11 Gupta 18:03:21 +05'30' Swati Gupta Company Secretary & Compliance Officer Mem No. A33016

CORRIGENDUM TO THE NOTICE OF EXTRA ORDINARY GENERAL MEETING OF BRAND CONCEPTS LIMITED FOR THE ATTENTION OF THE PUBLIC SHAREHOLDERS OF

BRAND CONCEPTS LIMITED

Regd. Office: Lotus Star, Plot No. D-5, Road No. 20, Marol MIDC, Andheri East Mumbai – 400093 (MH) CIN: L51909MH2007PLC174702

E-mail: swati.gupta@brandconcepts.in; Website: www.brandconcepts.in

This corrigendum is to be read in conjunction with notice to the Extra Ordinary general Meeting dated June 19, 2023 to the shareholders of Brand Concepts Limited.

The clause (f) of the Item No. 1 in explanatory statement shall be read as under:

(f) Basis on which price has been arrived at:

The Equity Shares of the Company are listed on Stock Exchanges, i.e., BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”) and are frequently traded in accordance with the SEBI ICDR Regulations. NSE, being the Stock Exchange with higher trading volumes for the preceding ninety trading days prior to the Relevant Date i.e., 13th June, 2023, has been considered for determining the floor price in accordance with the SEBI ICDR Regulations.

In terms of Chapter V of the SEBI ICDR Regulations, the issue price for the Preferential Issue is Rs. 309.21 per Equity Share, being equivalent to the floor price computed in accordance with Chapter V of the SEBI ICDR Regulations.

The certificate from M/s Anita Choudhari & Co., Chartered Accountant, having their office at D-715, Bhairav Residency, Kanakia Road, Mira Road (East), Thane 401107 certifying the computation of price in accordance with Chapter V of SEBI ICDR Regulations is available on the Company’s website at link: www.brandconcepts.in

Article No. 14(c) of the Articles of Association of the Company provide for obtaining a valuation report from a Registered Valuer. However, the said Article do not provide for any specific method of valuation. the Company has obtained valuation report from Registered Valuer, Jyoti Gupta (reg No. IBBI/RV/03/2020/13553) and the same is also available on the Company’s website at link: www.brandconcepts.in.

For the details of the natural person who are the ultimate beneficial owner as disclosed under sub-clause (B) of the clause (l) of the Item No. 1 in explanatory statement shall be read as under:

(l) Identity of the natural persons who are ultimate beneficial owners of the shares proposed to be allotted and/or who ultimately control the proposed allottees:

Name of Proposed Allottee	Category	Name of the natural persons, who are the ultimate beneficial owners	Pre Preferential holding	Pre Preferential holding	Post Preferential holding	Post Preferential holding
			No. of shares	%age	No. of shares	%age
B) Category: Non-Promoter– Trust
Augmenta Value Trust Fund	Public	- Settlor - Ms. Preeti Bora - ** Trustee - Amicorp Trustees (India) Private Limited - Protector– NA - **There are no natural person holding more than 15% of interest or exercising effective control over trust. For Trustee, there is no natural person holding more than 10% or more shares/exercise control in company and hence is managed by senior managing official of the Trustee, i.e Mr. Mohammed Tariq Aboobaker, the Managing Director.	Nil	-	1,50,000	1.35%

There is no change in the disclosure made for proposed allottee(s) under sub-clause (A) of the clause (l) of the Item No. 1 in explanatory statement

The clause (m) of the Item No. 1 in explanatory statement shall be read as under:

(m) Certificate from Practising Company Secretary:

A certificate from Vatsalya Sharma, Practicing Company Secretary, certifying that the Preferential Issue is being made in accordance with the requirements contained in the SEBI ICDR Regulations shall be made available for inspection by the Members during the Meeting and will also be made available on the Company’s website and will be accessible at link: www.brandconcepts.in.

Also, the Registered Office of the Company in the notice is to be read as 140/2/2, Musakhedi Square, Indore (Madhya Pradesh)– 452001 IN.

New CIN Number: L51909MP2007PLC066484

Except as above, there are no other changes in the Notice to the Annual General Meeting dated June 19, 2023

For Brand Concepts Limited

Sd/-

Swati Gupta

Company Secretary Membership No.: ACS33016

Place: Indore

Date: July 06, 2023