Brand Concepts Limited — Director's Dealing 2021

Mar 18, 2021

BRAND CONCEPTS LIMITED

CIN-L51909MH2007PLC174702 140/2/2 Ring Road Squire Musakhedi, INDORE 452 001 (M.P) INDIA Phone: 91-731-422300, Fax- 4221222/444

Date: 17th March 2021

To.

National Stock Exchange of India Limited Listing & Compliance Department Exchange Plaza, 5^th Floor, Plot No. C/1, G Block. Bandra Kurla Complex, Bandra East, Mumbai - 400051,

Ref: Scrip Code BCONCEPTS

Sub: Reference to Disclosure under Regulation 7(1)(c) of SEBI (Prohibition of Insider Trading) Regulation, 2015 filed on 11^th March 2021 for Mr. Prateek Maheshwari.

Dear Sir.

Thanking You,

Pursuant to Regulation of $7(1)(c)$ of Securities Exchange Board of India (Prohibition of Insider Trading), Regulation, 2015 filed on 11^th March 2021 for Mr. Prateek Maheshwari we need to inform you that Mr. Prateek Maheshwari (Managing Director) of the company had purchased 60000 shares on 09^th March 2021 for which company has filed disclosure under above mentioned regulation on 11^th March 2021 as per the guideline time of the regulation but as per settlement payout that is dated 12.03.2021 he had received only 51000 shares from Exchange and received closeout file.

Enclosing the mail received from DP as a proof.

Please take this in record as compliance.

Yours faithfully For Brand Concepts Limited,

Company Secrétary & Compliance Officer Mem No: A33016

Registered Office: Lotus Star, Plot No. D-5, Road No. 20, Marol MIDC, Andheri East Mumbai - 400093 (MH)

Fwd: Re: 101778

Swati Gupta swati.gupta@brandconcepts.in

Vinay Agarwal vinay.agarwal@choiceindia.com To: swati.gupta@brandconcepts.in

Wed, Mar 17, 2021 at 9:37 AM

Sent from Android device - Forwarded message --From: Sonal Wadhwana sonal.wadhwana@choiceindia.com Date: Mar 16, 2021 7:14 PM Subject: Re: 101778 To: Vinay Agarwal vinay.agarwal@choiceindia.com Cc: Dp Dp dp@choiceindia.com

Dear Sir.

As per your mail we would like to inform your that client (101778) has purchased 60000 qty in settlement 2021237 dated 09.03.2021 as per settlement payout that is dated 12.03.2021 client has received only 51,000 qty from exchange and received closeout file amount of Rs. 278550 approx.

request you to please check in back office for your ready reference

**** Note as on 11th Feb there was holiday so payout received as on 12.03.2021

Regards

Sonal Wadhwana

On Tue, Mar 16, 2021 at 12:05 PM Vinay Agarwal vinay.agarwal@choiceindia.com wrote: Dear Team,

Please provide me the details of Settlement done in client code i01778, as client purchased 60,000 shares of Brand concepts on 09/03/2021 but due to some reason only 51000 shares received in his DP rest 9000 was outshort now the settlement has been done from our side As client is the promoter of the said company so exchange wants the full details of Settlement in written in 24 hours

VINAY AGARWAL 9322192424 MANAGER- BUSINESS DEVELOPMENT

408-409 D M TOWER 21/1, RACE COURSE ROAD JANJEERWALA SQUARE INDORE - 452001

https://mail.google.com/mail/u/0?ik=d09dd0b85c&view=pt&search=all&permmsgid=msg-f%3A1694450920386465890&simpl=msg-f%3A16944509203... 1/1