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Brainbees Solutions Limited Proxy Solicitation & Information Statement 2025

Jan 6, 2025

59158_rns_2025-01-06_fdff4e92-8dca-41f4-bd3b-83f943fd58c6.pdf

Proxy Solicitation & Information Statement

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FC/SE/2024-25/66 January 06, 2025

National Stock Exchange of India Limited Exchange Plaza, C – 1, Block G, Bandra-Kurla Complex, Bandra (E), Mumbai-400051 Symbol: FIRSTCRY

BSE Limited

Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai-400001 Scrip Code: 544226

Subject: Disclosure pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Postal Ballot Notice dated January 04, 2025

Dear Sir/Ma’am,

Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find attached the Postal Ballot Notice dated January 04, 2025, along with the explanatory statement, seeking approval of the members of the Brainbees Solutions Limited (“Company”), by way of remote e-voting process (“e-voting”) for the businesses as set out in the enclosed Postal Ballot Notice.

The Postal Ballot Notice is being sent only through electronic mode to those members whose names appear on the register of members / register of beneficial owners, as on Friday, January 03, 2025 (“Cutoff Date”), received from the Depositories and whose e-mail address is registered with the Company / Registrar and Transfer Agent / Depository Participants / Depositories.

The Company has engaged the services of National Securities Depository Limited for the purpose of providing e-Voting facility to all its members. The remote e-voting will commence from Tuesday, January 07, 2025, at 9:00 AM (IST) and end on Wednesday, February 05, 2025 at 5:00 PM (IST).

The Company has uploaded the Postal Ballot Notice on its website at: https://www.firstcry.com/investor-relations/postal-ballot

This is for your information and records.

For Brainbees Solutions Limited

NEELAM Digitally signed by NEELAM SITALDAS SITALDAS JETHANI JETHANI Date: 2025.01.06 18:07:48 +05'30' Neelam Jethani Company Secretary & Compliance Officer ICSI Membership No.: A35831

Encl: a/a

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email Id :[email protected] Website : www.firstcry.com

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BRAINBEES SOLUTIONS LIMITED

CIN: L51100PN2010PLC136340

Registered Office: Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Tel: +91-8482989157 Website: www.firstcry.com Email: [email protected]

NOTICE OF POSTAL BALLOT

[Pursuant to Sections 108 & 110 of the Companies Act, 2013 read with Rules 20 & 22 of the Companies (Management and Administration) Rules, 2014 and the Circulars issued by the Ministry of Corporate Affairs, Government of India]

E-VOTING COMMENCES ON: E-VOTING CONCLUDES ON:
Tuesday, January 07, 2025 at 9:00 A.M. (IST) Wednesday, February 05, 2025 at 5:00 P.M. (IST)

Dear Member(s),

Notice is hereby given that the special resolutions set out below are proposed for approval by the members of Brainbees Solutions Limited (“ the Company ”) by means of Postal Ballot, only by remote e- voting process (“ e-voting ”) being provided by the Company to all its members to cast their votes electronically, pursuant to the provisions of Sections 108, 110 and other applicable provisions of the Companies Act, 2013, (hereinafter referred to as the “ Act ”), including any statutory modification(s) or reenactment thereof for the time being in force and other applicable provisions, if any, of the Act read with Rules 20 and 22 of the Companies (Management and Administration) Rules, 2014 (the “ Rules ”) as amended from time to time read with General Circular No. 14/2020 dated April 8, 2020; General Circular No. 17/2020 dated April 13, 2020; General Circular No. 22/2020 dated June 15, 2020; General Circular No. 33/2020 dated September 28, 2020; General Circular No. 39/2020 dated December 31, 2020, General Circular No. 10/2021 dated June 23, 2021, General Circular No. 20/2021 dated December 08, 2021, General Circular No. 3/2022 dated May 5, 2022, General Circular No. 11/2022 dated December 28, 2022, General Circular No. 9/2023 dated September 25, 2023 and General Circular No. 09/2024 dated September 19, 2024 (the “ MCA Circulars ”) issued by Ministry of Corporate Affairs (“ MCA ”), Regulation 44 of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“ Listing Regulations ”) and Secretarial Standard – 2 on General Meetings (“ SS - 2 ”) issued by the Institute of Company Secretaries of India and other applicable laws and regulations, if any, including any statutory modification(s) or re-enactment(s) thereto for the time being in force.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

1

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The Statement, pursuant to the provisions of Section 102(1) and other applicable provisions of the Act read with the Rules, setting out all material facts relating to the resolutions proposed in this Postal Ballot Notice is also attached.

The Board of Directors of the Company have appointed M/s. Samdani Kabra & Asso., Practicing Company Secretaries, represented by Mr. Suresh Kumar Kabra (Membership No. ACS 9711) or failing him Mr. S. Samdani (Membership No. FCS 3677) or failing him Ms. Megha Dave (Membership No. ACS 61098), as the Scrutinizer, for conducting the Postal Ballot remote e-voting process in a fair and transparent manner and they have communicated their willingness to be appointed and will be available for the said purpose. The Scrutiniser’s decision on the validity of the votes cast in the Postal Ballot shall be final.

The Company has engaged the services of National Securities Depository Limited (“NSDL”), for the purpose of providing remote e-voting facility to all its Members. Members (whether holding shares in demat form or in physical form) desiring to exercise their vote are requested to carefully read and follow the instructions in the notes under the Section “Instructions for members for remote e-voting” (“ Notes ”) in this Notice. The remote e-voting period commences at 9:00 a.m. (IST) on Tuesday, January 07, 2025 and ends at 5:00 p.m. (IST) on Wednesday, February 05, 2025. The communication of the assent or dissent of the Members would only take place through the remote e-voting system.

In compliance with the aforesaid MCA Circulars, this Postal Ballot Notice is being sent only through electronic mode to those Members whose e-mail addresses are registered with the Company/Depositories. Accordingly, physical copy of the Postal Ballot Notice along with Postal Ballot Form and pre-paid business reply envelope is not being sent to the Members and no physical ballot forms will be accepted. If your e-mail address is not registered with the Company/Depositories, please follow the process provided in the Notes to receive this Postal Ballot Notice.

Upon completion of this process, the Scrutinizer will submit the report to any of the Executive Directors or Company Secretary & Compliance Officer or any other person authorized by the Chairman after the completion of scrutiny of the votes cast through remote e-Voting. The results of Postal Ballot along with the Scrutinizer’s Report will be announced on or before Friday, February 07, 2025. The result of the voting shall be displayed on the notice board of the Company at its Registered Office. The declared result along with the Scrutinizers Report, will be available forthwith on the Company’s website at www.firstcry.com and on the website of NSDL at www.evoting.nsdl.com. The results will simultaneously be communicated to the Stock Exchanges i.e. BSE Limited and National Stock Exchange of India Limited where the Company’s shares are listed. The resolution(s), if approved, shall be deemed to have been passed on the last date of remote e-voting i.e. Wednesday, February 05, 2025.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

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SPECIAL BUSINESSES:

1. To consider and approve remuneration towards 51,80,000 Employee Stock Options granted to Mr. Supam Maheshwari, Managing Director & Chief Executive Officer of the Company, under Brainbees Employees Stock Option Plan 2023 out of 99,33,803 Options already reserved for Management Employees including Mr. Supam Maheshwari

To consider and if thought fit to pass the following resolution as Special Resolution :

“RESOLVED THAT in terms of provisions contained in Sections 197, 198, Schedule V and other applicable provisions, if any, of the Companies Act, 2013 (the “ Act ”) and the rules framed thereunder, including any statutory modifications or re-enactment thereof, and the Articles of Association of the Company and such other laws, rules and regulations (including any statutory modification(s) or amendment(s) thereto or re-enactment(s) thereof, for the time being in force) as may be applicable and pursuant to approval of the Nomination & Remuneration Committee (“NRC”), Board on December 16, 2023 and members of the Company on December 21, 2023 and further ratification by members on October 10, 2024 for ESOP pool of 2,48,34,508 (Two Crore Forty Eight Lakh Thirty Four Thousand Five Hundred and Eight Only) options under Brainbees Employees Stock Option Plan 2023 (“BBESOP 2023”) out of which 99,33,803 (Ninety Nine Lakh Thirty Three Thousand Eight Hundred and Three Only) were reserved for Management Employees including Mr. Supam Maheshwari (DIN: 01730685), Managing Director & Chief Executive Officer of the Company and based on the recommendation of the NRC and approval of the Board of Directors of the Company on January 4, 2025 and further such other approvals, consent, permissions and sanctions as may be necessary from the appropriate authorities or bodies and subject to such conditions and modifications as may be prescribed or imposed by the relevant authorities, approval of members be and is hereby accorded to the remuneration of approximately INR 210 Crores (calculated as per closing price of stock exchange recording maximum trading volume as on January 3, 2025) towards 51,80,000 (Fifty One Lakh Eighty Thousand Only) options granted at INR 243.72 per option to Mr. Supam Maheshwari (DIN: 01730685), Managing Director & Chief Executive Officer of the Company, under BBESOP 2023 out of 99,33,803 (Ninety Nine Lakh Thirty Three Thousand Eight Hundred and Three Only) Options already reserved for Management Employees including Mr. Supam Maheshwari, which will form part of his remuneration pursuant to the applicable provisions of the Companies Act, 2013 and the requirements of Indian Accounting Standards (“Ind AS”):

  • (i) ESOP cost for the amount to be accounted based on the vesting conditions of the ESOP granted as below:

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

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Milestone event Vesting
Valuation of the Company being equivalent to, or
higher than INR 4,10,00,00,00,000 (Indian Rupees
Forty One Thousand Crores)
Vesting of 33.34% of the total ESOPs Granted
i.e. 17,27,012 options.
Valuation of the Company (being equivalent to, or
higher than INR 5,33,00,00,00,000 (Indian Rupees Fifty
Three Thousand Three Hundred Crores)
Vesting of 66.67% of the total ESOPs Granted
i.e. 34,53,506 options.
Valuation of the Company being equivalent to, or
higher than INR 6,56,00,00,00,000 (Indian Rupees
Sixty Five Thousand Six Hundred Crores)
100% of the total ESOPs Granted i.e.
51,80,000 options.

(ii) Taxable ESOP cost at the time of exercise of the vested ESOPs recognized as perquisite by the Company.

RESOLVED FURTHER THAT, cost to be accounted will be based on the actuarial valuation in respective years since the vesting conditions are linked to valuation of the Company based on 30 (thirty) days volume weighted average price of the Company’s share into number of total outstanding Shares of the Company on fully diluted basis.

RESOLVED FURTHER THAT, all the existing terms and conditions of appointment and remuneration, as already approved by the Nomination and Remuneration Committee, Board of Directors and members of the Company, of Mr. Supam Maheshwari (DIN: 01730685), Managing Director and Chief Executive Officer of the Company, shall remain unchanged and the above cost of ESOPs will be in addition to the existing remuneration.

RESOLVED FURTHER THAT the Board of Directors of the Company (hereinafter referred to as the “Board” which term shall be deemed to include the any Committee of the Board of Directors duly authorized/ may be authorised hereafter by the Board, to exercise its powers including powers conferred by this resolution), be and is hereby authorized to settle all questions, difficulties or doubts that may arise in relation to the above matter to the end and intent that the members shall be deemed to have given their approval thereto expressly by the authority of this resolution.

RESOLVED FURTHER THAT the Board and Key Managerial Personnel be and are hereby severally authorized to do all such acts, deeds and things and execute all such deeds, documents and instruments and writings as may be necessary and incidental for giving effect to the above.”

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

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2. To consider and approve amendments in Brainbees Employees Stock Option Plan 2023

To consider and if thought fit to pass the following resolution as Special Resolution :

“RESOLVED THAT, pursuant to the provisions of Section 62(1)(b) of the Companies Act, 2013 (the “Act”) read with Rule 12 of the Companies (Share Capital and Debentures) Rules, 2014 (“Rules”), and all other applicable provisions, if any, of the Act and Rules, the applicable provisions of the Securities and Exchange Board of India (Share Based Employee Benefits and Sweat Equity) Regulations, 2021 (the “SEBI SBEB & SE Regulations”), the Foreign Exchange Management Act, 1999 and the rules and regulations made thereunder (“FEMA Regulations”) and other applicable provisions for the time being in force and as may be modified from time to time, and other laws, rules, regulations, circulars and guidelines of any / various statutory / regulatory authority(ies) that are or may become applicable (collectively referred to as “Applicable Laws”), the Memorandum of Association and Articles of Association of the Company and such other approval(s), consent(s), permission(s) and sanction(s), as may be required, consent of the members be and is hereby accorded to approve and adopt the below amendments to the Brainbees Employees Stock Option Plan 2023 (“BBESOP 2023”):

Existing
Clause
No.
Existing Provisions New
Clause
No.
New Provisions
CLAUSE 3: DEFINITIONS
3 (c) "Administrator" for this Plan managed
by the Trust would mean the Board of
Trustees of the Trust, and after the IPO,
would mean the Nomination and
Remuneration Committee, unless the
power is delegated by the Nomination
and Remuneration Committee to the
Trust in accordance with Applicable Law.
3 (c) "Administrator" for this Plan would
mean
the
Nomination
and
Remuneration Committee, unless
the power is delegated by the
Nomination
and
Remuneration
Committee
to
the
Trust
in
accordance with Applicable Law.
Proviso
to 3 (n)
Provided that (i) above shall not apply to
any Grants made to a Management
Employee and the Exercise Period for
such an Employee shall be determined
by the Administrator, which shall in no
case be less than [10] (ten) years from
the Vesting Date.
Proviso to
3 (n)
Provided that (i) above shall not
apply to any Grants made to the
Employees in the capacity of
Management Employee and the
Exercise
Period
for
such
an
Employee shall be determined by
the Administrator, which shall in no

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

5

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case be less than 10 (ten) years
from the Vesting Date.
3 (s) “IPO” shall have the same meaning as
ascribed to it in the Shareholders’
Agreement and/or the Articles, as
amended from time to time.
- Deletion of sub-clause
3 (t) “Management Employee” means an
Employee who is involved in the
management of the operations of the
Company
and
is
included
as
‘Management’ under the Shareholders’
Agreement.
3 (s) “Management Employee” means
Directors and other Employees as
may
be
approved
by
the
Administrator.
CLAUSE 4: QUANTUM OF SHARES SUBJECT TO THE PLAN
4 (c) Notwithstanding anything contained in
this Plan, all Options Granted to the
Employees pursuant to the terms of this
Plan shall automatically lapse, with
immediate effect, if Shares of the
Company are not listed on a Recognized
Stock Exchange, by December 31, 2024,
unless otherwise approved by Security
Holder Threshold Consent (as defined
under the Shareholders’ Agreement).
- Deletion of clause
4 (d) It is clarified that in the event that the
IPO is withdrawn or cancelled or
abandoned and the Shares of the
Company are not listed on a Recognized
Stock Exchange, the Company shall
undertake a buy-back of the Shares held
by the Trust for the purpose of
administration of this Plan (“Trust
Shares”), in accordance with Applicable
Law. Subsequently, the Company shall
ensure that the Trust Shares are
cancelled from the share capital of the
Company. The Company shall initiate all
- Deletion of clause

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

6

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steps and actions as may be required for the buy-back and cancellation of the Trust Shares within 30 (thirty) days from the date on which the IPO is withdrawn or cancelled or abandoned, and shall endeavour to achieve completion of such actions and steps thereafter on a good faith and best effort basis within a reasonable period.

CLAUSE 8: ELIGIBILITY FOR GRANT OF OPTIONS

steps and actions as may be required for
the buy-back and cancellation of the
Trust Shares within 30 (thirty) days from
the date on which the IPO is withdrawn
or cancelled or abandoned, and shall
endeavour to achieve completion of
such actions and steps thereafter on a
good faith and best effort basis within a
reasonable period.
CLAUSE 8: ELIGIBILITY FOR GRANT OF OPTIONS
8 (c) Prior to the Grant of any Options to an
Eligible Employee post the IPO of the
Company,
the
Administrator
shall
ensure that the disclosures mentioned in
Annexure I to this 2023 Plan are
disclosed
to
the
relevant
Eligible
Employee.
8 (c) Prior to the Grant of any Options to
an
Eligible
Employee,
the
Administrator shall ensure that the
disclosures mentioned in Annexure
I to this 2023 Plan are disclosed to
the relevant Eligible Employee.
CLAUSE 10: VESTING CONDITIONS OF OPTIONS
2ndPara
of sub-
clause a
of
Clause
10 (a) (i)
For all other Employees (not being
Management Employees), the Vesting of
the first installment for an Option shall
be on the date corresponding to
completion of 1 (one) year from listing of
Shares of the Company on a Recognized
Stock Exchange and Vesting of Options
shall occur over a minimum period of 4
(Four) years in equal annual instalments,
subject to Applicable Law. The maximum
period for Vesting shall be as contained
in the Grant Letter but not exceeding 4
(four) years from the start of Vesting for
Employees not being Management
Employees.
2ndPara
of sub-
clause a
of Clause
10 (a) (i)
For all other Employees (options
not granted in the capacity of
Management
Employees),
the
Vesting of the first installment for
an Option shall be on the date
corresponding to completion of 1
(one) year from the date of Grant of
the Options granted to such
Optionee and Vesting of Options
shall occur over a minimum period
of 4 (Four) years in equal annual
instalments. The maximum period
for Vesting shall be as contained in
the Grant Letter but not exceeding
4 (four) years from the start of
Vesting for Employees (options not
granted
in
the
capacity
of
Management Employees).

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

7

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CLAUSE 11: EXERCISE AND EXERCISE PRICE

CLAUSE 11: EXERCISE AND EXERCISE PRICE CLAUSE 11: EXERCISE AND EXERCISE PRICE CLAUSE 11: EXERCISE AND EXERCISE PRICE CLAUSE 11: EXERCISE AND EXERCISE PRICE
11 (d) Notwithstanding anything contained in
this Plan [post listing of the shares of the
Company
on
a
Recognized
Stock
Exchange], all Options granted to the
Employee (not being a Management
Employee) and Vested with him/ her, [if
not exercised within the Exercise Period,
shall after expiry of three (3) years from
the Vesting Date of such Option, be
subject to automatic exercise and shall
be
deemed
to
be
automatically
exercised (“Automatic Exercise") on the
date when the Market Price becomes
equal to or exceeds the Exercise Price
(“Trigger Event”).
11 (d) Notwithstanding
anything
contained in this Plan, all Options
granted to the Employee (options
not granted in the capacity of
Management
Employee)
and
Vested with him/ her, if not
exercised
within
the
Exercise
Period, shall after expiry of three (3)
years from the Vesting Date of such
Option, be subject to automatic
exercise and shall be deemed to be
automatically
exercised
(“Automatic Exercise") on the date
when the Market Price becomes
equal to or exceeds the Exercise
Price (“Trigger Event”).
CLAUSE 15: CONDITIONS UPON ISSUANCE OF SHARES
15 (c) Listing pursuant to an IPO
Any Shares arising after the completion
of an IPO of the Company out of the
Options Granted prior to such IPO, shall
be listed immediately upon Exercise on
all the recognised stock exchanges
where the Shares of the Company are
listed subject to compliance with the
Securities and Exchange Board of India
(Issue
of
Capital
and
Disclosure
Requirements) Regulations, 2018.
15 (c) Listing of Shares
Any Shares arising out of the
Options Granted by the Company,
shall be listed immediately upon
allotment on all the recognised
stock exchanges where the Shares
of the Company are listed subject to
compliance with the Applicable
Laws.

RESOLVED FURTHER THAT the Board of Directors of the Company (hereinafter referred to as the “Board” which term shall be deemed to include the any committee of the Board of Directors duly authorized/ may be authorised hereafter by the Board, to exercise its powers including powers conferred by this resolution), be and is hereby authorized to settle all questions, difficulties or doubts that may arise in relation to the implementation and formulation of the BBESOP 2023 to the end and intent that the members shall be deemed to have given their approval thereto expressly by the authority of this resolution.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

8

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RESOLVED FURTHER THAT it is hereby noted that the amendments to the BBESOP 2023, as a whole, are not prejudicial to the interests of holders of Options and the Eligible Employees in each case, as defined under the BBESOP 2023.

RESOLVED FURTHER THAT the Board and Key Managerial Personnel be and are hereby severally authorized to do all such acts, deeds and things and execute all such deeds, documents and instruments and writings as may be necessary and incidental for giving effect to the above.”

By Order of the Board of Directors For Brainbees Solutions Limited Sd/Neelam Jethani Company Secretary & Compliance Officer ICSI Membership No.: A35831

Pune, January 04, 2025

Registered Office:

Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

==> picture [133 x 60] intentionally omitted <==

NOTES:

  1. A statement, pursuant to the provisions of Section 102(1) and other applicable provisions of the Act read with the Rules, setting out all material facts relating to the resolutions mentioned in this Postal Ballot Notice is attached.

  2. The Postal Ballot Notice is being sent in electronic form to the Members who have registered their e-mail addresses with Registrar and Transfer Agents of the Company (in case of physical shareholding) /with their Depositories/ Depository Participants (in case of electronic shareholding). The MCA vide its MCA Circulars, has permitted companies to conduct the Postal Ballot by sending the Notice in electronic form only. Accordingly, physical copy of the Notice along with Postal Ballot Form and pre-paid business reply envelope will not be sent to the Members for this Postal Ballot. The communication of the assent or dissent of the Members would take place through the process of remote e-voting only. In compliance with Sections 108 and 110 of the Act and Rules made thereunder, the Company has provided a facility to the Members to exercise their votes electronically through remote e-voting facility provided by NSDL. The instructions for voting through electronic means are annexed to this Notice.

  3. This Notice is being sent to all the Members, whose names appeared in the Register of Members / Record of Depositories on Friday, January 03, 2025 (“ Cut-off date ”). Only those Members whose names are recorded in the Register of Members of the Company or in the Register of Beneficial Owners maintained by the Depositories as on the Cut-off date will be entitled to cast their votes by remote e-voting. Members receiving this Notice of Postal Ballot whose names do not appear in the Register of Members/Statement of Beneficial Ownership as mentioned above, should treat this Notice for information purposes only.

  4. This Notice will be displayed on the website of the Company at www.firstcry.com and on the website of NSDL at www.evoting.nsdl.com. The Notice shall also be uploaded on website of both the stock exchanges viz. BSE Limited at www.bseindia.com and National Stock Exchange of India Limited at www.nseindia.com.

  5. The dispatch of this Postal Ballot Notice and the Explanatory Statement shall be announced through advertisement in newspapers and published on the website of the Company at www.firstcry.com.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

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  1. The voting rights of Members shall be in proportion to their share in the paid-up equity share capital of the Company as on Cut-off date. A Member cannot exercise their vote by proxy on Postal Ballot.

  2. The remote e-voting period commences at 9:00 a.m. (IST) on Tuesday, January 07, 2025 and ends at 5:00 p.m. (IST) on Wednesday, February 05, 2025, after which the remote e-voting will be disabled and voting shall not be allowed beyond the said date and time. During this period, Members of the Company holding shares either in physical form or in dematerialised form, as on the Cut-off date, may cast their vote electronically. Once the Member casts the vote on the Resolutions, he or she will not be allowed to change it subsequently.

  3. The resolutions, if passed by the requisite majority shall be deemed to have been passed on the last date specified for remote e-voting i.e. Wednesday, February 05, 2025.

  4. All documents referred to in the accompanying Notice and the Explanatory Statement are open for inspection for the members at the registered office of the Company during the business hours on any working day till 5:00 p.m. (IST) on Wednesday, February 05, 2025.

  5. Members who have not registered their e-mail addresses are requested to register the same in respect of shares held by them in electronic form with the Depository Participant(s) for sending future communication(s) and in respect of shares held in physical form, by writing to the Company’s Registrar and Share Transfer Agent, MUFG Intime India Private Limited (formerly known as Link Intime India Private Limited) either by email to [email protected] or by post to:

MUFG Intime India Private Limited (Unit: Brainbees Solutions Limited)

CIN: U67190MH1999PTC118368

Address: C-101, 1st Floor, 247 Park, Lal Bahadur Shashtri Marg, Vikhroli (W), Mumbai – 400 083 Tel: 022 49186000

  1. Resolutions passed by the members through Postal Ballot are deemed to have been passed as if they have been passed at a General Meeting of the members.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

11

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INSTRUCTIONS FOR MEMBERS FOR REMOTE E-VOTING ARE AS UNDER:

The way to vote electronically on NSDL e-Voting system consists of “Two Steps” which are mentioned below:

- Step 1: Access to NSDL e Voting system

- A) Login method for e Voting for Individual shareholders holding securities in demat mode In terms of Section VI-C of the SEBI master circular dated November 11, 2024, on e-Voting facility provided by Listed Companies, Individual shareholders holding securities in demat mode are allowed to vote through their demat account maintained with Depositories and Depository Participants. Shareholders are advised to update their mobile number and email ID in their demat accounts in order to access e-Voting facility.

Login method for Individual shareholders holding securities in demat mode is given below:


Type of shareholders
Login Method
Individual Shareholders
holding securities in demat
mode with NSDL.
1. ExistingIDeASuser can visit the e-Services website of NSDL
Viz.https://eservices.nsdl.com either on a Personal
Computer or on a mobile. On the e-Services home page click
on the “Beneficial Owner”icon under“Login”which is
available under‘IDeAS’section , this will prompt you to
enter your existing User ID and Password. After successful
authentication, you will be able to see e-Voting services
under Value added services. Click on“Access to e-Voting”
under e-Voting services and you will be able to see e-Voting
page. Click on company name ore-Voting service provider
i.e. NSDLand you will be re-directed to e-Voting website of
NSDL for casting your vote during the remote e-Voting
period.
2. If you are not registered for IDeAS e-Services, option to
register is available athttps://eservices.nsdl.com.Select
“Register
Online
for
IDeAS
Portal”
or
click
at
https://eservices.nsdl.com/SecureWeb/IdeasDirectReg.jsp
3. Visit the e-Voting website of NSDL. Open web browser by
typing the following URL:https://www.evoting.nsdl.com/
either on a Personal Computer or on a mobile. Once the
home page of e-Voting system is launched, click on the icon
“Login” which is available under ‘Shareholder/Member’
section. A new screen will open. You will have to enter your

Type of shareholders
Login Method
Individual Shareholders
holding securities in demat
mode with NSDL.
1. ExistingIDeASuser can visit the e-Services website of NSDL
Viz.https://eservices.nsdl.com either on a Personal
Computer or on a mobile. On the e-Services home page click
on the “Beneficial Owner”icon under“Login”which is
available under‘IDeAS’section , this will prompt you to
enter your existing User ID and Password. After successful
authentication, you will be able to see e-Voting services
under Value added services. Click on“Access to e-Voting”
under e-Voting services and you will be able to see e-Voting
page. Click on company name ore-Voting service provider
i.e. NSDLand you will be re-directed to e-Voting website of
NSDL for casting your vote during the remote e-Voting
period.
2. If you are not registered for IDeAS e-Services, option to
register is available athttps://eservices.nsdl.com.Select
“Register
Online
for
IDeAS
Portal”
or
click
at
https://eservices.nsdl.com/SecureWeb/IdeasDirectReg.jsp
3. Visit the e-Voting website of NSDL. Open web browser by
typing the following URL:https://www.evoting.nsdl.com/
either on a Personal Computer or on a mobile. Once the
home page of e-Voting system is launched, click on the icon
“Login” which is available under ‘Shareholder/Member’
section. A new screen will open. You will have to enter your

Type of shareholders
Login Method
Individual Shareholders
holding securities in demat
mode with NSDL.
1. ExistingIDeASuser can visit the e-Services website of NSDL
Viz.https://eservices.nsdl.com either on a Personal
Computer or on a mobile. On the e-Services home page click
on the “Beneficial Owner”icon under“Login”which is
available under‘IDeAS’section , this will prompt you to
enter your existing User ID and Password. After successful
authentication, you will be able to see e-Voting services
under Value added services. Click on“Access to e-Voting”
under e-Voting services and you will be able to see e-Voting
page. Click on company name ore-Voting service provider
i.e. NSDLand you will be re-directed to e-Voting website of
NSDL for casting your vote during the remote e-Voting
period.
2. If you are not registered for IDeAS e-Services, option to
register is available athttps://eservices.nsdl.com.Select
“Register
Online
for
IDeAS
Portal”
or
click
at
https://eservices.nsdl.com/SecureWeb/IdeasDirectReg.jsp
3. Visit the e-Voting website of NSDL. Open web browser by
typing the following URL:https://www.evoting.nsdl.com/
either on a Personal Computer or on a mobile. Once the
home page of e-Voting system is launched, click on the icon
“Login” which is available under ‘Shareholder/Member’
section. A new screen will open. You will have to enter your
Type of shareholders Login Method
Individual Shareholders
holding securities in demat
mode with NSDL.
1. ExistingIDeASuser can visit the e-Services website of NSDL
Viz.https://eservices.nsdl.com either on a Personal
Computer or on a mobile. On the e-Services home page click
on the “Beneficial Owner”icon under“Login”which is
available under‘IDeAS’section , this will prompt you to
enter your existing User ID and Password. After successful
authentication, you will be able to see e-Voting services
under Value added services. Click on“Access to e-Voting”
under e-Voting services and you will be able to see e-Voting
page. Click on company name ore-Voting service provider
i.e. NSDLand you will be re-directed to e-Voting website of
NSDL for casting your vote during the remote e-Voting
period.
2. If you are not registered for IDeAS e-Services, option to
register is available athttps://eservices.nsdl.com.Select
“Register
Online
for
IDeAS
Portal”
or
click
at
https://eservices.nsdl.com/SecureWeb/IdeasDirectReg.jsp
3. Visit the e-Voting website of NSDL. Open web browser by
typing the following URL:https://www.evoting.nsdl.com/
either on a Personal Computer or on a mobile. Once the
home page of e-Voting system is launched, click on the icon
“Login” which is available under ‘Shareholder/Member’
section. A new screen will open. You will have to enter your

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

12

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User ID (i.e. your sixteen digit demat account number hold with NSDL), Password/OTP and a Verification Code as shown on the screen. After successful authentication, you will be redirected to NSDL Depository site wherein you can see e-Voting page. Click on company name or e-Voting service provider i.e. NSDL and you will be redirected to e- Voting website of NSDL for casting your vote during the remote e-Voting period.

  1. Shareholders/Members can also download NSDL Mobile App “ NSDL Speede ” facility by scanning the QR code mentioned below for seamless voting experience.

==> picture [200 x 117] intentionally omitted <==

  • Individual Shareholders 1. Users who have opted for CDSL Easi / Easiest facility, can holding securities in demat login through their existing user id and password. mode with CDSL Option will be made available to reach e-Voting page without any further authentication. The users to login Easi / Easiest are requested to visit CDSL website www.cdslindia.com and click on login icon & New System Myeasi Tab and then user your existing my easi username & password.

  • After successful login the Easi / Easiest user will be able to see the e-Voting option for eligible companies where the evoting is in progress as per the information provided by company. On clicking the evoting option, the user will be able to see e-Voting page of the e-Voting service provider for casting your vote during the remote e-Voting period. Additionally, there is also links provided to access the system of all e-Voting Service Providers, so that the user can visit the e-Voting service providers’ website directly.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

13

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3. If the user is not registered for Easi/Easiest, option to
register is available at CDSL websitewww.cdslindia.com
and click on login & New System Myeasi Tab and then click
on registration option.
4. Alternatively, the user can directly access e-Voting page by
providing Demat Account Number and PAN No. from an e-
Voting link available on www.cdslindia.com home page. The
system will authenticate the user by sending OTP on
registered Mobile & Email as recorded in the Demat
Account. After successful authentication, user will be able
to see the e-Voting option where the evoting is in progress
and also able to directly access the system of all e-Voting
Service Providers.
Individual Shareholders
(holding securities in demat
mode) login through their
depository participants
You can also login using the login credentials of your demat account
through your Depository Participant registered with NSDL/CDSL for
e-Voting facility. upon logging in, you will be able to see e-Voting
option. Click on e-Voting option, you will be redirected to
NSDL/CDSL Depository site after successful authentication, wherein
you can see e-Voting feature. Click on company name or e-Voting
service provider i.e. NSDL and you will be redirected to e-Voting
website of NSDL for casting your vote during the remote e-Voting
period.

Important note: Members who are unable to retrieve User ID/ Password are advised to use Forget User ID and Forget Password option available at abovementioned website. Helpdesk for Individual Shareholders holding securities in demat mode for any technical issues related to login through Depository i.e. NSDL and CDSL.

Login type Helpdesk details
Individual Shareholders holding securities
in demat mode with NSDL
Members facing any technical issue in login can contact
NSDL
helpdesk
by
sending
a
request
at
[email protected] or call at 022 - 4886 7000
Individual Shareholders holding securities
in demat mode with CDSL
Members facing any technical issue in login can contact
CDSL helpdesk by sending a request at
[email protected] contact at toll free
no. 1800 22 55 33

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

14

==> picture [133 x 60] intentionally omitted <==

B) Login Method for shareholders other than Individual shareholders holding securities in demat mode and shareholders holding securities in physical mode.

How to Log-in to NSDL e-Voting website?

  1. Visit the e-Voting website of NSDL. Open web browser by typing the following URL: https://www.evoting.nsdl.com/ either on a Personal Computer or on a mobile.

  2. Once the home page of e-Voting system is launched, click on the icon “Login” which is available under ‘Shareholder/Member’ section.

  3. A new screen will open. You will have to enter your User ID, your Password/OTP and a Verification Code as shown on the screen.

  4. Alternatively, if you are registered for NSDL eservices i.e. IDEAS, you can log-in at https://eservices.nsdl.com/ with your existing IDEAS login. Once you log-in to NSDL eservices after using your log-in credentials, click on e-Voting and you can proceed to Step 2 i.e. Cast your vote electronically.

  5. Your User ID details are given below :

Manner of holding shares i.e. Demat (NSDL
or CDSL) or Physical
Your User ID is:
a) For Members who hold shares in demat
account with NSDL.
8 Character DP ID followed by 8 Digit Client
ID
For example if your DP ID is IN300 and
Client ID is 12
then your user ID is
IN300
12**.
b) For Members who hold shares in demat
account with CDSL.
16 Digit Beneficiary ID
For example if your Beneficiary ID is
12** then your user ID is
12**
c) For Members holding shares in Physical
Form.
EVEN Number followed by Folio Number
registered with the company
For example if folio number is 001 and
EVEN
is
101456
then
user
ID
is
101456001
  1. Password details for shareholders other than Individual shareholders are given below:

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

15

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  • a) If you are already registered for e-Voting, then you can user your existing password to login and cast your vote.

  • b) If you are using NSDL e-Voting system for the first time, you will need to retrieve the ‘initial password’ which was communicated to you. Once you retrieve your ‘initial password’, you need to enter the ‘initial password’ and the system will force you to change your password.

  • c) How to retrieve your ‘initial password’?

    • (i) If your email ID is registered in your demat account or with the company, your ‘initial password’ is communicated to you on your email ID. Trace the email sent to you from NSDL from your mailbox. Open the email and open the attachment i.e. a .pdf file. Open the .pdf file. The password to open the .pdf file is your 8 digit client ID for NSDL account, last 8 digits of client ID for CDSL account or folio number for shares held in physical form. The .pdf file contains your ‘User ID’ and your ‘initial password’.

    • (ii) If your email ID is not registered, please follow steps mentioned below in process for those shareholders whose email IDs are not registered

  • If you are unable to retrieve or have not received the “ Initial password” or have forgotten your password:

  • a) Click on “ Forgot User Details/Password ?”(If you are holding shares in your demat account with NSDL or CDSL) option available on www.evoting.nsdl.com.

  • b) Physical User Reset Password ?” (If you are holding shares in physical mode) option available on www.evoting.nsdl.com.

  • c) If you are still unable to get the password by aforesaid two options, you can send a request at [email protected] mentioning your demat account number/folio number, your PAN, your name and your registered address etc.

  • d) Members can also use the OTP (One Time Password) based login for casting the votes on the e-Voting system of NSDL.

  • After entering your password, tick on Agree to “Terms and Conditions” by selecting on the check box.

  • Now, you will have to click on “Login” button.

  • After you click on the “Login” button, Home page of e-Voting will open.

- Step 2: Cast your vote electronically on NSDL e Voting system.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

16

==> picture [133 x 60] intentionally omitted <==

- How to cast your vote electronically on NSDL e Voting system?

  1. After successful login at Step 1, you will be able to see all the companies “EVEN” in which you are holding shares and whose voting cycle.

  2. Select “EVEN” of company for which you wish to cast your vote during the remote e-Voting period.

  3. Now you are ready for e-Voting as the Voting page opens.

  4. Cast your vote by selecting appropriate options i.e. assent or dissent, verify/modify the number of shares for which you wish to cast your vote and click on “Submit” and also “Confirm” when prompted.

  5. Upon confirmation, the message “Vote cast successfully” will be displayed.

  6. You can also take the printout of the votes cast by you by clicking on the print option on the confirmation page.

  7. Once you confirm your vote on the resolution, you will not be allowed to modify your vote.

General Guidelines for shareholders

  1. Institutional shareholders (i.e. other than individuals, HUF, NRI etc.) are required to send scanned copy (PDF/JPG Format) of the relevant Board Resolution/ Authority letter etc. with attested specimen signature of the duly authorized signatory(ies) who are authorized to vote, to the Scrutinizer by e-mail to [email protected] with a copy marked to [email protected]. Institutional shareholders (i.e. other than individuals, HUF, NRI etc.) can also upload their Board Resolution / Power of Attorney / Authority Letter etc. by clicking on "Upload Board Resolution / Authority Letter" displayed under "e-Voting" tab in their login.

  2. It is strongly recommended not to share your password with any other person and take utmost care to keep your password confidential. Login to the e-voting website will be disabled upon five unsuccessful attempts to key in the correct password. In such an event, you will need to go through the “Forgot User Details/Password?” or “Physical User Reset Password?” option available on www.evoting.nsdl.com to reset the password.

  3. In case of any queries, you may refer the Frequently Asked Questions (FAQs) for Shareholders and e-voting user manual for Shareholders available at the download section of www.evoting.nsdl.com or call on : 022 - 4886 7000 or send a request to Ms. Prajakta Pawle at [email protected]

Process for those shareholders whose email IDs are not registered with the depositories for procuring user id and password and registration of e mail ids for e-voting for the resolutions set out in this notice :

  1. In case shares are held in physical mode please provide Folio No., Name of shareholder, scanned copy of the share certificate (front and back), PAN (self attested scanned copy of PAN card),

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

17

==> picture [133 x 60] intentionally omitted <==

AADHAR (self attested scanned copy of Aadhar Card) by email to [email protected].

  1. In case shares are held in demat mode, please provide DPID-CLID (16 digit DPID + CLID or 16 digit beneficiary ID), Name, client master or copy of Consolidated Account statement, PAN (self attested scanned copy of PAN card), AADHAR (self attested scanned copy of Aadhar Card) to [email protected]. If you are an Individual shareholders holding securities in demat mode, you are requested to refer to the login method explained at step 1 (A ) i.e. Login method for e-Voting for Individual shareholders holding securities in demat mode .

  2. Alternatively shareholder/members may send a request to [email protected] for procuring user id and password for e-voting by providing above mentioned documents.

  3. In terms of Section VI-C of the SEBI master circular dated November 11, 2024 on e-Voting facility provided by Listed Companies, Individual shareholders holding securities in demat mode are allowed to vote through their demat account maintained with Depositories and Depository Participants. Shareholders are required to update their mobile number and email ID correctly in their demat account in order to access e-Voting facility.

Other Instructions:

  1. The period for e-voting starts on Tuesday, January 07, 2025 at 9:00 a.m. (IST) and ends on Wednesday, February 05, 2025 at 5:00 p.m. (IST). E-voting shall be disabled by NSDL at 5:00 p.m. (IST) on Wednesday, February 05, 2025 and members shall not be allowed to vote through remote e-voting thereafter. During this period, Members holding shares either in physical form or in dematerialized form, as on Friday, January 03, 2025 (end of day) i.e. cut-off date, may cast their vote electronically. Any person who is not a member as on the cut-off date should treat this notice for information purposes only. The e-voting module shall be disabled by NSDL for voting. Once the vote on a resolution is cast by the Member, the Member shall not be allowed to change it subsequently.

2. A person, whose name is recorded in the register of Members or in the register of beneficial owners maintained by the depositories as on the cut-off date only shall be entitled to avail the facility of remote e-voting. Any person, who acquires shares of the Company and becomes a member of the Company after dispatch of the Notice and holding shares as of cut-off date, may follow the same procedure as mentioned above for e-Voting.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

18

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EXPLANATORY STATEMENT PURSUANT TO SECTION 102(1) OF THE COMPANIES ACT, 2013

Item No. 1:

To consider and approve remuneration towards 51,80,000 Employee Stock Options granted to Mr. Supam Maheshwari, Managing Director & Chief Executive Officer of the Company, under Brainbees Employees Stock Option Plan 2023 out of 99,33,803 Options already reserved for Management Employees including Mr. Supam Maheshwari

The members are informed that the Brainbees Employees Stock Option Plan 2023 (“BBESOP 2023”) was approved and adopted by Nomination and Remuneration Committee (“NRC”) and Board of Directors on December 16, 2023 and subsequently by members on December 21, 2023. Further, the members of the Company, vide special resolution passed on October 10, 2024 through Postal Ballot, have ratified the BBESOP 2023 including extension of the benefits of BBESOP 2023 to the employees of the subsidiaries and group companies of the Company. The National Stock Exchange of India Limited (“NSE”) and BSE Limited (“BSE”) considered the BBESOP 2023 and vide their letters dated December 11, 2024 provided inprinciple approval for listing of equity shares to be allotted upon exercise of the options as and when exercised.

The members are further informed that pursuant to BBESOP 2023, out of 2,48,34,508 (Two Crore Forty Eight Lakh Thirty Four Thousand Five Hundred and Eight Only) options, 99,33,803 (Ninety Nine Lakh Thirty Three Thousand Eight Hundred and Three Only) options are already reserved for Management Employees including Mr. Supam Maheshwari, Managing Director & Chief Executive Officer of the Company. The NRC in their meeting held on January 04, 2025 has, subject to the remuneration approval from the Board and members, considered and approved the grant of 51,80,000 (Fifty One Lakh Eighty Thousand Only) options at an exercise price of INR 243.72 per option out of options reserved for Management Employees under BBESOP 2023 to Mr. Supam Maheshwari, Managing Director & Chief Executive Officer of the Company pursuant to the Companies Act, 2013 read with rules made thereunder, the SEBI (Share Based Employee Benefits and Sweat Equity) Regulations, 2021 and BBESOP 2023, as per the below vesting schedule subject to a minimum of 1 (one) year having lapsed from the date of grant of the options:

Milestone event Vesting
Valuation of the Company being equivalent to, or
higher than INR 4,10,00,00,00,000 (Indian Rupees
Forty One Thousand Crores)
Vesting of 33.34% of the total ESOPs Granted i.e.
17,27,012 options.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

19

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Valuation of the Company (being equivalent to, or
higher than INR 5,33,00,00,00,000 (Indian Rupees
Fifty Three Thousand Three Hundred Crores)
Vesting of 66.67% of the total ESOPs Granted i.e.
34,53,506 options.
Valuation of the Company being equivalent to, or
higher than INR 6,56,00,00,00,000 (Indian Rupees
Sixty Five Thousand Six Hundred Crores)
100% of the total ESOPs Granted i.e. 51,80,000
options.

The members are further informed that the cost of Employee Stock Options (ESOP) also forms part of the remuneration as per the requirements of Indian Accounting Standards (Ind AS) and pursuant to the provisions of Section 197 and 198 of the Companies Act, 2013 read with rules made thereunder and Schedule V to the Companies Act, 2013, the cost of above grant, which will form part of remuneration of Mr. Supam Maheshwari, is subject to approval of members.

In view of the facts stated above, the NRC and Board, in their meeting held on January 04, 2025, has considered, approved and recommended the above said ESOP cost for the approval of members of the Company.

In terms of the provisions of the Companies Act, 2013 read with Schedule V thereto, approval of the Members of the Company is being sought by way of Special Resolution for cost of 51,80,000 (Fifty One Lakh Eighty Thousand Only) ESOP granted to Mr. Supam Maheshwari (DIN: 01730685), Managing Director & Chief Executive Officer of the Company, under BBESOP 2023 forming part of his remuneration.

- Information required pursuant to Secretarial Standard on General Meetings (SS 2), in respect of determination of remuneration of Directors

Name of Director Mr. Supam Maheshwari
DIN 01730685
Date of Birth October 6, 1973
Age 51 years
Date of first appointment on the Board May 17, 2010
Qualifications A bachelor's degree in engineering (mechanical)
from Delhi College of Engineering, University of
Delhi and a post graduate diploma in
management from the Indian Institute of
Management, Ahmedabad, Gujarat.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

20

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Experience and Expertise in Specific Functional
Area
He is currently heading the Company as
Managing Director and Chief Executive Officer
and is responsible for the overall management
of your Company. He was previously associated
with Brainvisa Technologies Private Limited as
a president.
He has approximately 15 years of experience in
e-commerce industry.
He is currently heading the Company as
Managing Director and Chief Executive Officer
and is responsible for the overall management
of your Company. He was previously associated
with Brainvisa Technologies Private Limited as
a president.
He has approximately 15 years of experience in
e-commerce industry.
He is currently heading the Company as
Managing Director and Chief Executive Officer
and is responsible for the overall management
of your Company. He was previously associated
with Brainvisa Technologies Private Limited as
a president.
He has approximately 15 years of experience in
e-commerce industry.
Terms
and
conditions
of
appointment/re-
appointment
Not applicable as the resolution pertains to
approval of remuneration.
Number of Board meetings attended during the
year
14 out of 14 meetings held during FY 2024-25
Details of remuneration sought to be paid and last
drawn remuneration
Existing remuneration for financial year (FY)
2024-2025:
INR 42.12 Mn. including a bonus of INR 8.1 Mn
per Annum and other benefits & Perquisites as
per the Company policy.
The details of the remuneration related to ESOP
cost towards options granted under Brainbees
Employee
Stock
Option
Plan
2022
to
Mr. Supam Maheshwari on February 14, 2022:
Cost
accounted
during FY
2023-2024 in
financial
statements
(INR)
Cost to be
accounted
during FY
2024-2025 in
financial
statements
(INR)
Cost to be
accounted
during FY
2025-2026 in
financial
statements
(INR)
1,00,16,66,759 52,09,22,012
21,05,62,161
Cost
accounted
during FY
2023-2024 in
financial
statements
(INR)
Cost to be
accounted
during FY
2024-2025 in
financial
statements
(INR)
Cost to be
accounted
during FY
2025-2026 in
financial
statements
(INR)
1,00,16,66,759 52,09,22,012 21,05,62,161

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

21

==> picture [133 x 60] intentionally omitted <==

Proposed remuneration for the approval of the members:

It is proposed to approve cost of Employee Stock Options (ESOPs) due to proposed grant of 51,80,000 options at an exercise price of INR 243.72 per option under BBESOP 2023 to Mr. Supam Maheshwari and which will form part of his remuneration pursuant to the applicable provisions of the Companies Act, 2013 and the requirements of Indian Accounting Standards (Ind AS):

Proposed remuneration for the approval of the
members:
It is proposed to approve cost of Employee Stock
Options (ESOPs) due to proposed grant of
51,80,000 options at an exercise price of INR
243.72 per option under BBESOP 2023 to Mr.
Supam Maheshwari and which will form part of his
remuneration pursuant to the applicable provisions
of the Companies Act, 2013 and the requirements
of Indian Accounting Standards (Ind AS):
(i)
ESOP cost for the amount to be accounted
based on the vesting conditions of the ESOP
granted; and
(ii) Taxable ESOP cost at the time of exercise of
the vested ESOPs recognized as perquisite by
the Company.
The cost to be accounted will be based on the
actuarial valuation in respective years since the
vesting conditions are linked to valuation of the
Company based on 30 (thirty) days volume
weighted average price of the Company’s share
into number of total outstanding Shares of the Co
mpany on fully diluted basis.The cost of ESOP as on
date of this notice is approx. INR 210 Crores, based
on closing price of stock exchange recording
maximum trading volume as on January 3, 2025
and may vary basis the vesting conditions as
provided above.
Directorships/ Chairmanship / Membership of
Committees of other Boards
Swara Baby Products Private Limited – Director
Firmroots Private Limited – Director
Globalbees Brands Private Limited – Director
Merhaki Foods And Nutrition Private Limited –
Director
Intellibees Solutions Private Limited – Director
Joybees Private Limited – Director

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

22

==> picture [133 x 60] intentionally omitted <==

Firstcry Management DWC LLC, UAE – Director
Firstcry Retail DWC LLC, UAE – Director
Quintessential
Investment
Advisors
LLP

Designated Partner
Busybees Logistics Solutions Private Limited –
Director
and
chairmanship/membership
in
following committees:

Chairman – Board IPO

Member – Corporate Social Responsibility
Committee

Member – Compensation Committee
Shareholding of Director in the Company 2,70,69,016 number of equity shares of face
value of INR 2/- each as on January 03, 2025.
Relationship with other Directors/ Key Managerial
Personnel
None

Statement containing additional information as required under Schedule V of the Companies Act, 2013

Statement containing additional information as required under Schedule V of the Companies Act, 2013 Statement containing additional information as required under Schedule V of the Companies Act, 2013 Statement containing additional information as required under Schedule V of the Companies Act, 2013
I. General information:
1. Nature of industry The Company is engaged in the business of manufacture,
wholesale and retail trade of Baby, Kids and Maternity
Products through offline and online channels. The
Company also operates several pre-schools and stores
through franchisees.
2. Date
or
expected
date
of
commencement of commercial
production
The Company started business with wholesale / retail
business
of
baby
and
kids
products.
Hence,
commencement of commercial production is not
relevant in this case.
3. In
case
of
new
companies,
expected date of commencement
of
activities
as
per
project
approved by financial institutions
appearing in the prospectus
Not applicable as the Company is in existence since the
year 2010.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

23

==> picture [133 x 60] intentionally omitted <==

4. Financial performance based on
given indicators
In Rupees Million In Rupees Million In Rupees Million In Rupees Million
Standalone Consolidated
Particulars 2023-24 Particulars 2023-24
Total
Income
22,664.58 Total
Income
65,750.81
EBITDA 152.56 EBITDA 704.91
Adjusted
EBITDA
1,716.00 Adjusted
EBITDA
2,744.49
Profit
/
(Loss)
Before Tax
(834.06) Profit
/
(Loss)
Before Tax
(3,215.20)
Share
Capital
966.69 Share
Capital
885.08
Reserves &
Surplus
41,180.67 Reserves &
Surplus
30,822.28
5. Foreign
investments
or
collaborations, if any.
As on date, the Company has invested AED
29,00,00,000/- in Firstcry Management DWC-LLC, UAE
and RMB 14,14,363.18 in Shenzhen Starbees Services
Limited, Republic of China, wholly owned subsidiaries of
the Company.
II. Information about Appointee Not Applicable as the resolution pertains to approval of
remuneration.
III. Other information:
6. Reasons of loss or inadequate
profits
While the core business of retailing into mother, babies
and kids product is profitable as evident from the
EBITDA/ Adjusted EBITDA performance of the Company
for the FY 2024, the Company has recently ventured
into operations in KSA, where the Company is incurring
losses primarily on account of initial phase in the
business, where we intend to copy the profitable India
and UAE playbook.
Further, the Company has also acquired a controlling

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

24

==> picture [133 x 60] intentionally omitted <==

stake in Globalbees Brand Private Limited, which in FY
2024 was a loss making company.
7. Steps taken or proposed to be
taken for improvement
 Mirroring profitable India and UAE playbook in KSA
 Continuously improving the gross margin in India and
Middle East
 Getting the economies of scale and operating
leverage

Optimization of supply chain and procurement cost
8. Expected increase in productivity
and profits in measurable terms
With the steps taken, the Company is expected to
improve further productivity and profitability. However,
it is difficult at this stage to quantify the benefits of the
measures taken/ to be taken by the Company to improve
the overall performance.

Except Mr. Supam Maheshwari, whose cost of ESOP is proposed to be considered, no other Directors, KMP or their relatives are interested or concerned in the above matter.

Pursuant to the rationale as stated in the Explanatory Statement for Resolution no. 1, the Board thereby recommends passing of the resolution as set out under Item No. 1 of this notice for approval of the Members as special resolution.

Item No. 2:

To consider and approve amendments in Brainbees Employees Stock Option Plan 2023

The members are informed that the Brainbees Employees Stock Option Plan 2023 (“BBESOP 2023”) was approved and adopted by Nomination and Remuneration Committee (“NRC”) and Board of Directors on December 16, 2023 and subsequently by members on December 21, 2023. Further, the members of the Company, vide special resolution passed on October 10, 2024 through Postal Ballot, have ratified the BBESOP 2023 including extension of the benefits of BBESOP 2023 to the employees of the subsidiaries and group companies of the Company, with a view to reward employee performance, retain and motivate employees and encourage employees to align performance with Company’s objectives.

In terms of Regulation 7 of the Securities and Exchange Board of India (Share Based Employee Benefits) Regulations, 2014 and Rule 12 of the Companies (Share Capital and Debentures) Rules, 2014, as amended

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

25

==> picture [133 x 60] intentionally omitted <==

from time to time, a company may by special resolution of its shareholders vary the terms of the schemes offered pursuant to an earlier resolution of the general body but not yet exercised by the employees, if such variation is not prejudicial to the interests of the option holders/employees.

The Board of Directors, at its meeting held on January 04, 2025, based on the recommendation of Nomination and Remuneration Committee (“NRC”) and subject to approval of members, approved the amendment of BBESOP 2023 as follows:

Existing
Clause
No.
Existing Provisions New
Clause
No.
New Provisions Rationale behind the
proposed amendment
CLAUSE 3: DEFINITIONS
3 (c) "Administrator" for this
Plan managed by the
Trust would mean the
Board of Trustees of the
Trust, and after the IPO,
would
mean
the
Nomination
and
Remuneration
Committee, unless the
power is delegated by the
Nomination
and
Remuneration
Committee to the Trust in
accordance
with
Applicable Law.
3 (c) "Administrator" for this
Plan would mean the
Nomination
and
Remuneration
Committee, unless the
power is delegated by the
Nomination
and
Remuneration
Committee to the Trust in
accordance
with
Applicable Law.
As
IPO
is
already
undertaken,
hence,
Nomination
and
Remuneration Committee
will
be
considered
as
Administrator post IPO.
Proviso
to 3 (n)
Provided that (i) above
shall not apply to any
Grants
made
to
a
Management Employee
and the Exercise Period
for such an Employee
shall be determined by
the Administrator, which
shall in no case be less
Proviso
to 3 (n)
Provided that (i) above
shall not apply to any
Grants
made
to
the
Employees in the capacity
of
Management
Employee
and
the
Exercise Period for such
an Employee shall be
determined
by
the
A consequential change is
made to align the change
made in the definition of
‘Management Employee’
as provided below.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

26

==> picture [133 x 60] intentionally omitted <==

than [10] (ten) years from
the Vesting Date.
Administrator,
which
shall in no case be less
than 10 (ten) years from
the Vesting Date.
3 (s) “IPO” shall have the same
meaning as ascribed to it
in
the
Shareholders’
Agreement and/or the
Articles, as amended from
time to time.
- Deletion of sub-clause As
IPO
is
already
undertaken,
hence,
reference of IPO has been
removed
from
BBESOP
2023
and
accordingly
definition of IPO is also
removed.
3 (t) “Management
Employee”
means
an
Employee who is involved
in the management of the
operations
of
the
Company and is included
as ‘Management’ under
the
Shareholders’
Agreement.
3 (s) “Management
Employee”
means
Directors
and
other
Employees as may be
approved
by
the
Administrator.
The BBESOP 2023 provides
for 2,48,34,508 options out
of which 99,33,803 options
have been reserved for
Management
Employees
which includes Mr. Supam
Maheshwari,
Managing
Director & CEO, Mr. Sanket
Hattimattur,
Executive
Director & Chief of Staff
and Mr. Prashant Jadhav,
Head Technology of the
Company and remaining
1,49,00,705 Options are
reserved
for
the
Employees. The revised
definition
has
been
widened to include the
other
employees
as
approved
by
the
Administrator.
CLAUSE 4: QUANTUM OF SHARES SUBJECT TO THE PLAN
4 (c) Notwithstanding
anything contained in this
Plan, all Options Granted
- Deletion of clause As
IPO
is
already
undertaken, hence, this is
not applicable anymore.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

27

==> picture [133 x 60] intentionally omitted <==

to
the
Employees
pursuant to the terms of
this
Plan
shall
automatically lapse, with
immediate
effect,
if
Shares of the Company
are not listed on a
Recognized
Stock
Exchange, by December
31,
2024,
unless
otherwise approved by
Security Holder Threshold
Consent
(as
defined
under the Shareholders’
Agreement).
4 (d) It is clarified that in the
event that the IPO is
withdrawn or cancelled or
abandoned
and
the
Shares of the Company
are not listed on a
Recognized
Stock
Exchange, the Company
shall undertake a buy-
back of the Shares held by
the Trust for the purpose
of administration of this
Plan (“Trust Shares”), in
accordance
with
Applicable
Law.
Subsequently,
the
Company shall ensure
that the Trust Shares are
cancelled from the share
capital of the Company.
The
Company
shall
- Deletion of clause As
IPO
is
already
undertaken, hence, this is
not applicable anymore.

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

28

==> picture [133 x 60] intentionally omitted <==

initiate all steps and
actions
as
may
be
required for the buy-back
and cancellation of the
Trust Shares within 30
(thirty) days from the
date on which the IPO is
withdrawn or cancelled or
abandoned,
and
shall
endeavour
to
achieve
completion
of
such
actions
and
steps
thereafter on a good faith
and best effort basis
within
a
reasonable
period.
CLAUSE 8: ELIGIBILITY FOR GRANT OF OPTIONS
8 (c) Prior to the Grant of any
Options to an Eligible
Employee post the IPO of
the
Company,
the
Administrator
shall
ensure
that
the
disclosures mentioned in
Annexure I to this 2023
Plan are disclosed to the
relevant
Eligible
Employee.
8 (c) Prior to the Grant of any
Options to an Eligible
Employee,
the
Administrator
shall
ensure
that
the
disclosures mentioned in
Annexure I to this 2023
Plan are disclosed to the
relevant
Eligible
Employee.
As
IPO
is
already
undertaken,
hence,
reference of IPO has been
removed.
CLAUSE 10: VESTING CONDITIONS OF OPTIONS
2ndPara
of sub-
clause
a of
Clause
10 (a)
(i)
For all other Employees
(not being Management
Employees), the Vesting
of the first installment for
an Option shall be on the
date corresponding to
completion of 1 (one)
2nd
Para of
sub-
clause
a of
Clause
For all other Employees
(options not granted in
the
capacity
of
Management
Employees), the Vesting
of the first installment for
an Option shall be on the
As the Company is already
listed, the reference of
listing has been removed.
Accordingly, the vesting is
linked to grant of options.
Further, a consequential
change is made to align the

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

29

==> picture [133 x 60] intentionally omitted <==

year from listing of Shares
of the Company on a
Recognized
Stock
Exchange and Vesting of
Options shall occur over a
minimum period of 4
(Four) years in equal
annual
instalments,
subject to Applicable Law.
The maximum period for
Vesting
shall
be
as
contained in the Grant
Letter but not exceeding 4
(four) years from the start
of Vesting for Employees
not being Management
Employees.
10 (a)
(i)
date corresponding to
completion of 1 (one)
year from the date of
Grant of the Options
granted to such Optionee
and Vesting of Options
shall
occur
over
a
minimum period of 4
(Four) years in equal
annual instalments. The
maximum
period
for
Vesting
shall
be
as
contained in the Grant
Letter but not exceeding
4 (four) years from the
start
of
Vesting
for
Employees (options not
granted in the capacity of
Management
Employees).
change
made
in
the
definition of ‘Management
Employee’
as
provided
above.
CLAUSE 11: EXERCISE AND EXERCISE PRICE
11 (d) Notwithstanding
anything contained in this
Plan [post listing of the
shares of the Company on
a
Recognized
Stock
Exchange], all Options
granted to the Employee
(not being a Management
Employee) and Vested
with him/ her, [if not
exercised
within
the
Exercise
Period,
shall
after expiry of three (3)
years from the Vesting
Date of such Option, be
11 (d) Notwithstanding
anything contained in this
Plan, all Options granted
to the Employee (options
not
granted
in
the
capacity of Management
Employee) and Vested
with him/ her, if not
exercised
within
the
Exercise
Period,
shall
after expiry of three (3)
years from the Vesting
Date of such Option, be
subject
to
automatic
exercise and shall be
As the Company is already
listed, the reference of
listing has been removed.
Further, a consequential
change is made to align the
change
made
in
the
definition of ‘Management
Employee’
as
provided
above.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

30

==> picture [133 x 60] intentionally omitted <==

subject
to
automatic
exercise and shall be
deemed
to
be
automatically
exercised
(“Automatic Exercise") on
the date when the Market
Price becomes equal to or
exceeds the Exercise Price
(“Trigger Event”).
deemed
to
be
automatically
exercised
(“Automatic Exercise") on
the
date
when
the
Market Price becomes
equal to or exceeds the
Exercise Price (“Trigger
Event”).
CLAUSE 15: CONDITIONS UPON ISSUANCE OF SHARES
15 (c) Listing pursuant to an IPO
Any Shares arising after
the completion of an IPO
of the Company out of the
Options Granted prior to
such IPO, shall be listed
immediately
upon
Exercise
on
all
the
recognised
stock
exchanges
where
the
Shares of the Company
are
listed
subject
to
compliance
with
the
Securities and Exchange
Board of India (Issue of
Capital and Disclosure
Requirements)
Regulations, 2018.
15 (c) Listing of Shares
Any Shares arising out of
the Options Granted by
the Company, shall be
listed immediately upon
allotment
on
all
the
recognised
stock
exchanges
where
the
Shares of the Company
are
listed
subject
to
compliance
with
the
Applicable Laws.
As the Company is already
listed, the reference of IPO
and
listing
has
been
removed.

Note: Due to above mentioned amendments, the re-numbering has been made in the BBESOP 2023.

The members to note that the proposed amendments to BBESOP 2023, as a whole, would be beneficial to all the Eligible employees including those who hold Options which have not been exercised, and shall not be prejudicial to their interest.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

31

==> picture [133 x 60] intentionally omitted <==

The BBESOP 2023 shall remain the same as originally approved except as mentioned in the Resolution no. 2 and Explanatory Statement thereto.

The amended copy of the BBESOP 2023 is available for inspection at the Company’s Registered Office during office hours on all working days till the date of conclusion of e-voting.

The disclosures as required under the applicable laws are as follows:

No. Particulars Details Remarks
(a) A brief description of
the Scheme
The name of the scheme is "Brainbees Employees
Stock Option Plan 2023” (“BBESOP 2023”).
The principal objectives of BBESOP 2023 are as below:
a. Attract, retain and motivate talented and critical
Employees;
b.
Encourage
Employees
to
align
individual
performance with Company’s objectives;
c. Reward Employee performance with ownership in
proportion to their contribution; and
d. Align Employee interest with those of the
organization.
The
BBESOP
2023 has been
approved and
ratified by the
members
of
the Company
vide
Special
Resolution
passed
on
December 21,
2023
and
October
10,
2024
respectively.
(b) The total number of
options/ SARs, shares
or benefits, as the case
may be to be offered
and granted.
The maximum number of Shares under this Plan shall
be the number as approved by the Board and
shareholders from time to time, which number as on
the date of the adoption of this Plan shall be
2,48,34,508 (Two Crores Forty Eight Lakhs Thirty Four
Thousand Five Hundred and Eight Only); out of which
99,33,803 (Ninety Nine Lakhs Thirty Three Thousand
Eight Hundred and Three) Options are reserved only
for the Management Employees (cumulatively) and
remaining 1,49,00,705 (One Crore Forty Nine Lakhs
Seven Hundred Five Only) Options are reserved for
the Employees (cumulatively).
(c) Identification
of
classes of employees
entitled to participate
”Employee” shall , subject to being permitted under
Applicable laws, mean:

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

32

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Details Remarks
and be beneficiaries in
the Scheme
















(i) an employee as designated by the company, who
is exclusively working in India or outside India; or
(ii) a director of the company, whether a whole time
director or not, including a non- executive director
who is not a promoter, if any, or member of the
promoter group, if any, but excluding an independent
director; or
(iii) an employee as defined in sub-clauses (i) or (ii), of
a group company including subsidiary or its associate
company, in India or outside India, or of a holding
company of the company, but does not include –
(A) an employee who is a promoter, if any, or a person
belonging to the promoter group, if any; or
(B) a director who, either himself or through his
relative or through any body corporate, directly or
indirectly, holds more than ten per cent of the
outstanding equity shares of the company;
(d) Requirements
of
vesting and period of
vesting



For a Management Employee (99,33,803 options),
Vesting shall occur as below, subject to a minimum of
1 (one) year having lapsed from the date of Grant of
the Options:
Milestone event Vesting
Valuation of the Compa
ny being equivalent to,
or higher than INR
4,10,00,00,00,000
(Indian Rupees Forty
One Thousand Crores)
Vesting of 33.34% of the
total
ESOPs Granted
to the relevant Manage
ment Employee shall
have been completed.
Valuation of the Compa
ny (being equivalent to,
or higher than INR
5,33,00,00,00,000
(Indian Rupees Fifty
Vesting of 66.67% of the
total ESOPs Granted
to the relevant Manage
ment Employee shall
have been completed.

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

33

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks






Three Thousand Three
Hundred Crores)
Valuation of the
Company being
equivalent to, or higher
than INR
6,56,00,00,00,000
(Indian Rupees
Sixty Five Thousand Six
Hundred Crores)
100% of the total ESOPs
Granted to the relevant
Management Employee
shall have been
completed.
For all other Employees (options not granted in the
capacity of Management Employees), the Vesting of
the first installment for an Option shall be on the date
corresponding to completion of 1 (one) year from
grant of options and Vesting of Options shall occur
over a minimum period of 4 (Four) years in equal
annual instalments.
(e) The maximum period
within
which
the
options
shall be vested


4 (Four) years for Eligible Employees (as defined in the
BBESOP 2023) and as per vesting schedule provided
in clause (d) above for Management Employee.
(f) Exercise
price
or
pricing formula

INR 243.72 (Rupees Two Hundred Forty Three and
Seventy Two Paise only) per share.
(g) Exercise period and
process of exercise








Exercise Period:
(i) (A) 3 (three) years from Vesting for an Optionee
who continues to be in the full-time employment of
the Company; and (B) 6 (six) months from the date of
termination of employment for an Optionee who
leaves the employment of the Company.
(ii) any other period decided to by the Nomination
and Remuneration Committee and mentioned in the
Grant letter of such Employee;

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

34

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks
Provided that (i) above shall not apply to any Grants
made to the Employees in the capacity of
Management Employee and the Exercise Period for
such an Employee shall be determined by the
Administrator, which shall in no case be less than 10
(ten) years from the Vesting Date.
Process of Exercise:
a) Once the Options are Vested upon the Optionee
post
completion/satisfaction
of
the
Vesting
conditions as provided in BBESOP 2023, as and when
such Optionee becomes eligible to Exercise the
Options, the Optionee shall submit an intimation in
writing to the Company (in accordance with the Grant
Letter) of his/her intention to exercise the Option in
accordance with the BBESOP 2023. Such intimation
shall state that the Optionee intends to either: (A)
transfer all or any of the Shares underlying the
Options to the Optionee, subject to the approval of
such transfer by the Board; or (B) sell the Shares to
any person (including in open market, if applicable)
subject to compliance with the terms of the Articles
and Applicable Laws, and subsequently transfer the
amounts realised pursuant to such sale to the bank
account of the Optionee. The Optionee shall be
required to specify the details of its bank account in
the Optionee’s intimation to the Company. Further,
upon exercising the Options, such Optionee or
transferee respectively shall be bound by the
restrictions applicable on all shareholders as provided
under the Articles, as amended from time to time.
(b) Subject to adjustments as provided for herein
(including for any Corporate Actions), each Option

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

35

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No. Particulars Details Remarks
shall entitle an Optionee to receive 1 (One) Equity
Share pursuant to their Exercise of such Option.
(c) In the event the Optionee elects to purchase the
Shares from the Trust, the Trust shall promptly
transfer such number of Shares to the Optionee and
the Optionee shall pay the applicable Exercise Price in
respect of the Shares to the Trust. The method of
payment shall be determined by the Administrator
and communicated to the Optionee within 7 (seven)
working days from the date of the intimation issued
by the Optionee. In making its determination as to the
type of consideration to accept, the Administrator
shall consider if acceptance of such consideration
may be reasonably expected to benefit the Company.
(d) In the event the Trust transfers such Shares in
accordance with this Plan to a third party, the
proceeds from such transfer of Shares shall be
credited to the bank account of the Optionee after:
(i) withholding necessary taxes under the Applicable
Laws; (ii) deducting the share of the Optionee in the
Trust’s expenses, if any, as communicated by the
Administrator to the Optionee; and (iii) deducting the
amount payable by the Employee towards Exercise
Price.
(e) The Option shall be deemed exercised when the
Trust receives:
i. an intimation in writing (in accordance with the
Grant Letter) to the Trust of the Optionee’s intention
to Exercise the Option in accordance with the BBESOP
2023 from the person entitled to exercise the Option
and,

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

36

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks
ii. in case the Optionee elects to purchase the Shares
underlying the Options in accordance with sub-clause
(c) above, full payment of the Exercise Price for the
Shares with respect to which the Option is exercised.
Options will become exercisable in part or whole.
(f) The amount paid by the Eligible Employee, if any,
at the time of Grant, Vesting or Exercise of Option—
(a) may be forfeited by the Company if the Option is
not exercised and lapses in accordance with BBESOP
2023; or (b) maybe refunded to the Employee if the
Options are not vested due to non-fulfilment of
conditions relating to vesting of option as per the
BBESOP 2023.
(h) The appraisal process
for determining the
eligibility of employees
for the Scheme
The employees of the Company, subsidiaries of the
Company and group companies (including associate
companies, and holding company, if any) of the
Company, are eligible for employee stock options
under BBESOP 2023. The specific employees to whom
the Options would be granted and the appraisal
process for determining the eligibility of the
employees would be determined by the NRC.
(i) The maximum number
of
options,
to
be
offered/ issued per
employee
and
in
aggregate, if any
The details of aggregate number of options to be
issued under BBESOP 2023 is provided in clause (b)
above. The maximum number of options to be issued
per employee shall be determined by NRC as
authorized in BBESOP 2023.
(j) Maximum quantum of
benefits
to
be
provided
per
employee under the
Scheme
The maximum quantum of benefits to be provided
per employee shall be determined by NRC as
authorized in BBESOP 2023.
(k) Whether the Scheme
is to be implemented
The BBESOP 2023 shall be implemented and
administered through a trust route for the Eligible

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

37

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks
and
administered
directly
by
the
Company or through a
trust
Employees and direct route for the Management
Employees.
(l) Whether the Scheme
involves new issue of
shares
by
the
Company or secondary
acquisition by the trust
or both
New issue of shares by the Company.
(m) The amount of loan to
be
provided
for
implementation of the
Scheme
by
the
Company to the trust,
its tenure, utilisation,
repayment terms, etc.
The amount of loan of INR 3,63,15,99,822 (Rupees
Three Sixty Three Crores Fifteen Lacs Ninety Nine
Thousand Eight Hundred Twenty Two Only) has been
granted to the trust by the Company. The interest
rate of the said loan is 0% and there is no specific
tenure defined for the repayment of loan. The
utilization of loan is for purchase of shares of the
Company and the trust will repay the loan amount to
the Company as and when the ESOP are exercised by
the employees.
(n) Maximum percentage
of
secondary
acquisition that can be
made by the Trust for
the purposes of the
Scheme
N.A.
(o) A statement to the
effect
that
the
company
shall
conform
to
the
accounting
policies
specified in regulation
15 of the SEBI (Share
Based
Employee
The company conform to the accounting policies
specified in regulation 15 of the SEBI (Share Based
Employee Benefits and Sweat Equity) Regulations,
2021 with respect to disclosure requirements of the
Accounting Standards prescribed by the Central
Government in terms of section 133 of the
Companies Act, 2013 (18 of 2013) including any
'Guidance Note on Accounting for employee share-

Brainbees Solutions Limited CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

38

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks
Benefits and Sweat
Equity)
Regulations,
2021
based Payments' issued in that regard from time to
time.
(p) The method which the
Company shall use to
value its options
The Company shall adopt ‘Fair Value Method’ for
valuation of Options as prescribed under IND-AS
accounting standard or under other any Accounting
Standard, as applicable, notified by competent
authorities from time to time.
(q) Lock-in period, if any N.A.
(r) Terms & conditions for
buyback, if any, of
specified
securities
covered under these
regulations
As per provisions of SEBI (Share Based Employee
Benefits And Sweat Equity) Regulations, 2021
(s) Disclosure in director's
report with regards to
expensing of share
based
employee
benefits using the
intrinsic
value,
if
applicable
N.A.
(t) Conditions
under
which option vested in
employees may lapse
e.g.
in
case
of
termination
of
employment
for
misconduct
On the termination of the employment of an
Optionee for Cause, unless otherwise directed by the
Administrator, all Options that are Vested but not
Exercised and all Unvested Options, as on the date on
which the Cause occurs, shall automatically stand
cancelled. The Company may suspend the Exercise of
Options during the period when any enquiry against
any such Optionee is pending.
In the event of breach of the policies of the Company
or the terms of employment by the Optionee, during
the term of his/her employment, all Options,
including those which are Vested but not Exercised at

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

39

==> picture [133 x 60] intentionally omitted <==

No. Particulars Details Remarks
the time of such breach shall expire and stand
terminated with effect from the date of such breach.
(u) The
specified
time
period within which
vested Options are to
be exercised in the
event of termination
or resignation of an
employee
In case of termination of employee without any
cause, vested options can be exercised within 6 (six)
months from the date of termination of employment
of an Optionee who leaves the employment of the
Company.
On the termination of the employment of an
Optionee without any cause, all Options which have
not been vested shall automatically lapse on the date
on which such termination comes into effect.

None of the Directors or Key Managerial Personnel (as defined under the Act) and their immediate relatives are concerned or interested, financially or otherwise, except to the extent that the stock options that are or may be granted to any of them pursuant to the BBESOP 2023.

Pursuant to the rationale as stated in the Explanatory Statement for Resolution no. 2, the Board thereby recommends passing of the resolution as set out under Item No. 2 of this notice for approval of the Members as special resolution.

By Order of the Board of Directors For Brainbees Solutions Limited

Sd/-

Neelam Jethani

Company Secretary & Compliance Officer ICSI Membership No.: A35831

Pune, January 04, 2025

Registered Office:

Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001

Brainbees Solutions Limited

CIN: L51100PN2010PLC136340

Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

40

==> picture [133 x 60] intentionally omitted <==

Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office :- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email ID :[email protected] Website : www.firstcry.com

41