Boyaa Interactive International Limited — Earnings Release 2023

May 12, 2023

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

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Boyaa Interactive International Limited 博雅互動國際有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 0434)

POSITIVE PROFIT ALERT

This announcement is made by Boyaa Interactive International Limited (the “ Company ”, together with its subsidiaries, the “ Group ”) pursuant to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “ Listing Rules ”) and the Inside Information Provisions (as defined in the Listing Rules) under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong).

The board of directors (the “ Board ”) of the Company wishes to inform the shareholders of the Company (the “ Shareholders ”) and potential investors that, based on a preliminary assessment by the management of the Company on the unaudited consolidated management accounts of the Group and the information currently available to the Board, the revenue of the Group for the three months ended 31 March 2023 is expected to increase by approximately 1% to 5% as compared to the revenue for the three months ended 31 March 2022 (three months ended 31 March 2022: approximately RMB91.5 million), which is primarily due to (i) the Group’s holding of certain online operation activities; and (ii) the continuous optimisation of its gaming products and gameplay so that the Group’s revenue has maintained a steady increase.

The Group’s profit attributable to owners of the Company for the three months ended 31 March 2023 is expected to increase by approximately 110% to 125% as compared to that for the three months ended 31 March 2022 (the profit attributable to owners of the Company recorded for the three months ended 31 March 2022: approximately RMB13.2 million (restated)), which is mainly due to (i) the increase in revenue for the three months ended 31 March 2023 as compared to the same period in 2022; (ii) the reduction in the decrease in fair value of financial assets such as equity investment partnerships for the three months ended 31 March 2023 as compared to the same period in 2022, and the impairment of the frozen sum of

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the Group recorded during the first quarter of 2022 (for details, please refer to Note 4 and Note 9(b) under the section headed “Notes to the Consolidated Financial Statements” of 2022 Annual Report of the Company published on 28 April 2023), whereas no such impairment had been recorded in 2023; and (iii) the increase in interest income as compared to the same period in 2022.

Excluding the impact of non-operating one-off factors such as changes in the fair value of financial assets including equity investment partnerships and the impairment of the frozen sum of the Group recorded during the first quarter in 2022, the profit attributable to owners of the Company for the three months ended 31 March 2023 is expected to increase by approximately 30% to 40% as compared to the profit attributable to owners of the Company (restated) that would have been recorded for the same period in 2022 which is mainly due to the increase in revenue and interest income as compared to the same period in 2022.

The information contained in this announcement is based only on the preliminary assessment by the management of the Company with reference to the information currently available, including the unaudited consolidated management accounts of the Group for the three months ended 31 March 2023, and is not based on any information or figures which have been audited, confirmed or reviewed by the Company’s independent auditors and would require further discussion with the audit committee of the Company. As at the date of this announcement, the consolidated results of the Group for the three months ended 31 March 2023 have not yet been finalised.

The unaudited consolidated first quarterly results announcement of the Group for the three months ended 31 March 2023 is expected to be published by the end of May 2023.

Shareholders and potential investors of the Company are advised to exercise caution when dealing in the securities of the Company.

By order of the Board

Boyaa Interactive International Limited

DAI Zhikang Chairman and Executive Director

Hong Kong, 12 May 2023

As at the date of this announcement, the executive directors of the Company are Mr. DAI Zhikang and Ms. TAO Ying; the independent non-executive directors of the Company are Mr. CHEUNG Ngai Lam, Mr. CHOI Hon Keung Simon and Mr. KONG Fanwei.

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