Boyaa Interactive International Limited — Earnings Release 2015

Jan 20, 2016

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

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Boyaa Interactive International Limited 博雅互動國際有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 0434)

INSIDE INFORMATION – PROFIT ALERT FOR THE YEAR ENDED 31 DECEMBER 2015

This announcement is made by Boyaa Interactive International Limited (the “ Company ”, together with its subsidiaries, collectively referred to as the “ Group ”) pursuant to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “ Listing Rules ”) and Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong).

The board of directors of the Company (the “ Board ”) wishes to inform the shareholders of the Company (the “ Shareholders ”) and potential investors that, based on a preliminary assessment by the management of the Company on the unaudited consolidated management accounts of the Company and information currently available to the Board, it is expected that the profit attributable to owners of the Company for the year ended 31 December 2015, excluding the one-off gain from the disposal of equity interest in RaySns Technology Co., Ltd. (雷尚（北京）科技有限公司, a company established in the People’s Republic of China (the “ PRC ”) primarily engaged in Internet and online games development in the PRC) (the “ Disposal ”), would decrease considerably as compared to that for the year ended 31 December 2014, mainly because, among other things, (1) a decline in revenue of the Company in 2015 due to the impact on the industry, led by the regulation and adjustment of SMS payment channels by domestic operators in the PRC; and (2) revenue generated from web-based games decreased due to the industry trend of a gradual transfer of web-based games to mobile terminals.

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Notwithstanding the above, the decline in profit for the year ended 31 December 2015 was offset by the gain recorded by the Company for the year ended 31 December 2015 as a result of the completion of the Disposal. Reference is made to the voluntary announcements of the Company dated 23 March 2015 and 7 December 2015 in relation to the Disposal. In consideration for the Disposal, the Group received 2,385,093 shares in Dalian Zeus Entertainment Co., Ltd. (大連天神娛樂股份有限公司, “ Zeus ”, a company established in the PRC and listed on the Shenzhen Stock Exchange (Stock Code: 002354), which is mainly engaged in research and development and publication of web-based games and mobile games) (“ Consideration Shares ”). Based on the market value of the Consideration Shares as at the date of the completion of the Disposal, the unaudited realized pre-tax gain from the Disposal is approximately RMB210 million. Pursuant to the share purchase agreement for the Disposal, 20%, 60% and the remaining 20% of the Consideration Shares shall be locked up and not transferable by the Group until the expiry of 12, 24 and 36 months from the date of the completion of the Disposal, respectively. Shareholders and potential investors should note that the market value of the Consideration Shares and the amount of unrealized gain or loss arising from the future change in fair value of the Consideration Shares which may be recorded by the Company during the aforementioned lock up period may fluctuate significantly.

Given the substantial amount of one-off gain from the Disposal, despite the considerable decrease in profit as explained above, it is expected that the Group will record a net profit for the year ended 31 December 2015 and it is also expected that there would be an improvement in net profit as compared to the year ended 31 December 2014.

The information contained in this announcement is based only on the preliminary assessment by the management of the Company with reference to the information currently available, including the unaudited management accounts of the Group for the year ended 31 December 2015, and is not based on any information or figures which have been audited, confirmed or reviewed by the Company’s independent auditors and would require further discussion with the audit committee of the Company. As at the date of this announcement, the consolidated results of the Group for the year ended 31 December 2015 have not yet been finalized.

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Details of the Group’s performance will be disclosed in the audited final results of the Group for the year ended 31 December 2015, which is expected to be published in March 2016.

Shareholders and potential investors are advised to exercise caution when dealing in securities of the Company.

By Order of the Board Boyaa Interactive International Limited ZHANG Wei

Chairman and Executive Director

Hong Kong, 20 January 2016

As at the date of this announcement, the executive directors of the Company are Mr. ZHANG Wei and Mr. DAI Zhikang; the independent non-executive directors are Mr. CHEUNG Ngai Lam, Mr. CHOI Hon Keung Simon and Mr. GAO Shaofei.

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