BOSTON BEER CO INC — Director's Dealing 2021

Jan 4, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-01-04

Reporting Person: Geist John C (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-01-04	Class A Common	S	262.00	$991.14	Disposed	4595.00	Direct
2021-01-04	Class A Common	F	7.00	$994.29	Disposed	4588.00	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

F3: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards.