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BOSTON BEER CO INC Director's Dealing 2021

Jan 5, 2021

31558_dirs_2021-01-05_634e13b8-e2f9-40fd-a85b-9219cfeaaa5e.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-01-04

Reporting Person: Geist John C (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-01-04 Class A Common S 472.00 $968.68 Disposed 5992.00 Direct
2021-01-04 Class A Common S 387.00 $969.38 Disposed 5605.00 Direct
2021-01-04 Class A Common S 172.00 $970.29 Disposed 5433.00 Direct
2021-01-04 Class A Common S 125.00 $971.71 Disposed 5308.00 Direct
2021-01-04 Class A Common S 313.00 $972.96 Disposed 4995.00 Direct
2021-01-04 Class A Common S 7.00 $973.86 Disposed 4988.00 Direct
2021-01-04 Class A Common S 205.00 $974.90 Disposed 4783.00 Direct
2021-01-04 Class A Common S 82.00 $976.32 Disposed 4701.00 Direct
2021-01-04 Class A Common S 13.00 $977.88 Disposed 4688.00 Direct
2021-01-04 Class A Common S 100.00 $984.11 Disposed 4588.00 Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F10: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 82 shares is from $976.03 to $976.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F11: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 13 shares is from $977.19 to $978.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F12: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $983.99 to $984.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 472 shares is from $968.00 to $968.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 387 shares is from $969.00 to $969.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 172 shares is from $970.00 to $970.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 125 shares is from $971.00 to $971.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 313 shares is from $972.00 to $972.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7 shares is from $973.03 to $974.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $974.89 to $975.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.