BOSTON BEER CO INC — Director's Dealing 2021

Feb 24, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-02-23

Reporting Person: Troupe Quincy B (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-02-23	Class A Common	M	4484.00	$192.26	Acquired	9197.00	Direct
2021-02-23	Class A Common	S	2721.00	$999.91	Disposed	6476.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-02-23	Stock Option (Right to Buy)	$192.26	M	4484.00	Disposed	2026-02-23	Class A Common (4484.00)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 28, 2020.

F2: The shares reported include 3,410 shares of restricted stock subject to vesting conditions.

F3: The option vests in five annual installments: the first on February 23, 2019, and the final vesting on February 23, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable
vesting dates.