BOSTON BEER CO INC — Director's Dealing 2021

Mar 2, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-03-01

Reporting Person: Lysyj Lesya (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-03-01	Class A Common	A	238.00	$0.00	Acquired	4572.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-03-01	Stock Options (Right to Buy)	$1028.71	A	544.00	Acquired	2031-02-28	Class A Common (544.00)	Direct

Footnotes

F1: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided
that the Reporting Person remains employed by the Issuer on the applicable vesting date.

F2: The shares reported include 4,412 shares of restricted stock subject to vesting conditions. A total of 160 restricted shares vested on the Transaction Date.

F3: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain
compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the
Compensation Committee before March 1, 2023.