BOSTON BEER CO INC — Director's Dealing 2021

Mar 2, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-03-01

Reporting Person: Troupe Quincy B (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-03-01	Class A Common	A	244.00	$0.00	Acquired	6720.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-03-01	Stock Option (Right to Buy)	$1028.71	A	556.00	Acquired	2031-02-28	Class A Common (556.00)	Direct
2021-03-01	Stock Option (Right to Buy)	$312.56	A	476.00	Acquired	2029-02-28	Class A Common (476.00)	Direct

Footnotes

F1: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided
that the Reporting Person remains employed by the Issuer as of the applicable vesting date.

F2: The shares reported include 3,333 shares of restricted stock subject to vesting conditions. A total of 321 restricted shares vested on the Transaction Date.

F3: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

F4: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual
growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021.