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BOSTON BEER CO INC Director's Dealing 2021

Apr 6, 2021

31558_dirs_2021-04-06_e040c96b-8dc1-4bec-b049-42fc04d83aad.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-04-05

Reporting Person: VALETTE JEAN MICHEL (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-04-05 Class A Common S 300.00 $1165.18 Disposed 4958.00 Indirect
2021-04-05 Class A Common S 211.00 $1168.89 Disposed 4747.00 Indirect
2021-04-05 Class A Common S 157.00 $1170.42 Disposed 4590.00 Indirect
2021-04-05 Class A Common S 210.00 $1174.28 Disposed 4380.00 Indirect
2021-04-05 Class A Common S 16.00 $1177.22 Disposed 4364.00 Indirect
2021-04-05 Class A Common S 287.00 $1183.22 Disposed 4077.00 Indirect
2021-04-05 Class A Common S 580.00 $1184.74 Disposed 3497.00 Indirect
2021-04-05 Class A Common S 119.00 $1185.18 Disposed 3378.00 Indirect
2021-04-05 Class A Common S 107.00 $1186.49 Disposed 3271.00 Indirect
2021-04-05 Class A Common S 13.00 $1188.54 Disposed 3258.00 Indirect
2021-04-05 Class A Common S 1696.00 $1200.07 Disposed 1562.00 Indirect
2021-04-05 Class A Common S 74.00 $1201.51 Disposed 1488.00 Indirect
2021-04-05 Class A Common S 230.00 $1202.56 Disposed 1258.00 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 12500.00 Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F10: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 230 shares is from $1202.32 to $1203.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 211 shares is from $1168.57 o $1169.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 210 shares is from $1173.53 to $1174.53.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 287 shares is from $1182.62 to $1183.48.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 580 shares is from $1184.10 to $1185.00.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 119 shares is from $1185.15 to $1185.29.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $1186.44 to $1187.30.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,696 shares is from $1200.00 to $11200.99.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 74 shares is from $1201.02 to $1201.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.