BOSTON BEER CO INC — Director's Dealing 2021

May 27, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-05-27

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-27	Class A Common	S	71.00	$1033.73	Disposed	132287.00	Direct
2021-05-27	Class A Common	S	100.00	$1041.18	Disposed	132187.00	Direct
2021-05-27	Class A Common	S	100.00	$1048.89	Disposed	132087.00	Direct
2021-05-27	Class A Common	S	100.00	$1052.23	Disposed	131987.00	Direct
2021-05-27	Class A Common	S	100.00	$1057.97	Disposed	131887.00	Direct
2021-05-27	Class A Common	S	100.00	$1064.11	Disposed	131787.00	Direct
2021-05-27	Class A Common	S	100.00	$1070.29	Disposed	131687.00	Direct
2021-05-27	Class A Common	S	100.00	$1071.80	Disposed	131587.00	Direct
2021-05-27	Class A Common	S	100.00	$1077.59	Disposed	131487.00	Direct
2021-05-27	Class A Common	S	100.00	$1080.15	Disposed	131387.00	Direct
2021-05-27	Class A Common	S	100.00	$1082.94	Disposed	131287.00	Direct
2021-05-27	Class A Common	S	29.00	$1084.44	Disposed	131258.00	Direct
2021-05-27	Class A Common	S	100.00	$1086.48	Disposed	131158.00	Direct
2021-05-27	Class A Common	S	100.00	$1089.11	Disposed	131058.00	Direct
2021-05-27	Class A Common	S	200.00	$1091.78	Disposed	130858.00	Direct
2021-05-27	Class A Common	S	100.00	$1096.16	Disposed	130758.00	Direct
2021-05-27	Class A Common	S	100.00	$1105.40	Disposed	130658.00	Direct
2021-05-27	Class A Common	S	200.00	$1107.04	Disposed	130458.00	Direct
2021-05-27	Class A Common	S	100.00	$1108.87	Disposed	130358.00	Direct
2021-05-27	Class A Common	S	200.00	$1111.01	Disposed	130158.00	Direct
2021-05-27	Class A Common	S	100.00	$1112.01	Disposed	130058.00	Direct
2021-05-27	Class A Common	S	100.00	$1118.94	Disposed	129958.00	Direct
2021-05-27	Class A Common	S	100.00	$1127.82	Disposed	129858.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $1041.00 to $1041.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1106.99 to $1107.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1110.90 to $1111.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.