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BOSTON BEER CO INC Director's Dealing 2021

Jun 16, 2021

31558_dirs_2021-06-16_cecd8ddf-78c2-4279-b9e2-7ac7f97538d2.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-15

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-06-15 Class A Common S 336.00 $1004.01 Disposed 102022.00 Direct
2021-06-15 Class A Common S 200.00 $1005.46 Disposed 101822.00 Direct
2021-06-15 Class A Common S 300.00 $1006.41 Disposed 101522.00 Direct
2021-06-15 Class A Common S 600.00 $1007.63 Disposed 100922.00 Direct
2021-06-15 Class A Common S 100.00 $1010.34 Disposed 100822.00 Direct
2021-06-15 Class A Common S 164.00 $1012.34 Disposed 100658.00 Direct
2021-06-15 Class A Common S 100.00 $1023.08 Disposed 100558.00 Direct
2021-06-15 Class A Common S 400.00 $1025.39 Disposed 100158.00 Direct
2021-06-15 Class A Common S 100.00 $1026.80 Disposed 100058.00 Direct
2021-06-15 Class A Common S 100.00 $1028.65 Disposed 99958.00 Direct
2021-06-15 Class A Common S 100.00 $1032.15 Disposed 99858.00 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 33248.00 Indirect
Class A Common 23486.00 Indirect
Class A Common 77627.00 Indirect
Class A Common 5000.00 Indirect
Class A Common 3656.00 Indirect
Class A Common 2532.00 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 336 shares is from $1003.60 to $1004.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1004.97 to $1005.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1006.26 to $1006.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $1007.42 to $1007.97. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 164 shares is from $1012.04 to $1012.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $1023.05 to $1023.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1025.00 to $1025.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.