BOSTON BEER CO INC — Director's Dealing 2021

May 4, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-05-03

Reporting Person: Geist John C (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-03	Class A Common	M	637.00	$312.56	Acquired	5089.00	Direct
2021-05-03	Class A Common	S	637.00	$1221.00	Disposed	4452.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-05-03	Stock Option (Right to Buy)	$312.56	M	637.00	Disposed	2029-02-28	Class A Common (637.00)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2: The shares reported include 4,552 shares of restricted stock subject to vesting conditions.

F3: The option vests in three annual installments: the first on March 1, 2021, and the final vesting on March 1, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.