BOSTON BEER CO INC — Director's Dealing 2021

May 13, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-05-12

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-12	Class A Common	S	100.00	$1042.90	Disposed	59775.00	Direct
2021-05-12	Class A Common	S	100.00	$1045.83	Disposed	59675.00	Direct
2021-05-12	Class A Common	S	200.00	$1047.12	Disposed	59475.00	Direct
2021-05-12	Class A Common	S	100.00	$1049.40	Disposed	59375.00	Direct
2021-05-12	Class A Common	S	200.00	$1050.57	Disposed	59175.00	Direct
2021-05-12	Class A Common	S	175.00	$1051.85	Disposed	59000.00	Direct
2021-05-12	Class A Common	S	100.00	$1062.84	Disposed	58900.00	Direct
2021-05-12	Class A Common	S	100.00	$1064.56	Disposed	58800.00	Direct
2021-05-12	Class A Common	S	100.00	$1068.03	Disposed	58700.00	Direct
2021-05-12	Class A Common	S	100.00	$1070.53	Disposed	58600.00	Direct
2021-05-12	Class A Common	S	100.00	$1071.89	Disposed	58500.00	Direct
2021-05-12	Class A Common	S	300.00	$1073.44	Disposed	58200.00	Direct
2021-05-12	Class A Common	S	200.00	$1078.23	Disposed	58000.00	Direct
2021-05-12	Class A Common	S	25.00	$1081.45	Disposed	57975.00	Direct
2021-05-12	Class A Common	S	200.00	$1084.75	Disposed	57775.00	Direct
2021-05-12	Class A Common	S	100.00	$1089.67	Disposed	57675.00	Direct
2021-05-12	Class A Common	S	100.00	$1094.53	Disposed	57575.00	Direct
2021-05-12	Class A Common	S	100.00	$1098.80	Disposed	57475.00	Direct
2021-05-12	Class A Common	S	100.00	$1100.14	Disposed	57375.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1047.06 to $1047.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1050.48 to $1050.66.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1051.79 to $1051.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1073.12 to $1073.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1084.35 to $1085.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.