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BOSTON BEER CO INC Director's Dealing 2021

May 19, 2021

31558_dirs_2021-05-19_721813b4-ea74-44b1-a707-7772c854f76c.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-05-18

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-05-18 Class A Common S 200.00 $1058.62 Disposed 149658.00 Direct
2021-05-18 Class A Common S 200.00 $1060.34 Disposed 149458.00 Direct
2021-05-18 Class A Common S 300.00 $1061.90 Disposed 149158.00 Direct
2021-05-18 Class A Common S 300.00 $1063.03 Disposed 148858.00 Direct
2021-05-18 Class A Common S 199.00 $1065.11 Disposed 148659.00 Direct
2021-05-18 Class A Common S 1.00 $1066.00 Disposed 148658.00 Direct
2021-05-18 Class A Common S 100.00 $1067.91 Disposed 148558.00 Direct
2021-05-18 Class A Common S 200.00 $1069.75 Disposed 148358.00 Direct
2021-05-18 Class A Common S 100.00 $1073.65 Disposed 148258.00 Direct
2021-05-18 Class A Common S 200.00 $1077.83 Disposed 148058.00 Direct
2021-05-18 Class A Common S 100.00 $1079.06 Disposed 147958.00 Direct
2021-05-18 Class A Common S 100.00 $1084.43 Disposed 147858.00 Direct
2021-05-18 Class A Common S 200.00 $1088.67 Disposed 147658.00 Direct
2021-05-18 Class A Common S 100.00 $1098.00 Disposed 147558.00 Direct
2021-05-18 Class A Common S 200.00 $1099.74 Disposed 147358.00 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 33248.00 Indirect
Class A Common 23486.00 Indirect
Class A Common 77627.00 Indirect
Class A Common 5000.00 Indirect
Class A Common 3656.00 Indirect
Class A Common 3656.00 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F10: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1088.41 to $1088.92. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1058.54 to $1058.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1059.88 to $1060.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1061.65 to $1062.35. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1063.00 to $1063.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 199 shares is from $1064.88 to $1065.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1069.34 to $1070.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1077.51 to $1078.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.