BOSTON BEER CO INC — Director's Dealing 2021

Jun 29, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-28

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-28	Class A Common	S	300.00	$1030.91	Disposed	79558.00	Direct
2021-06-28	Class A Common	S	200.00	$1034.29	Disposed	79358.00	Direct
2021-06-28	Class A Common	S	400.00	$1035.57	Disposed	78958.00	Direct
2021-06-28	Class A Common	S	395.00	$1036.50	Disposed	78563.00	Direct
2021-06-28	Class A Common	S	200.00	$1037.84	Disposed	78363.00	Direct
2021-06-28	Class A Common	S	100.00	$1040.18	Disposed	78263.00	Direct
2021-06-28	Class A Common	S	100.00	$1042.84	Disposed	78163.00	Direct
2021-06-28	Class A Common	S	100.00	$1044.04	Disposed	78063.00	Direct
2021-06-28	Class A Common	S	100.00	$1045.92	Disposed	77963.00	Direct
2021-06-28	Class A Common	S	200.00	$1048.51	Disposed	77763.00	Direct
2021-06-28	Class A Common	S	100.00	$1049.90	Disposed	77663.00	Direct
2021-06-28	Class A Common	S	200.00	$1052.24	Disposed	77463.00	Direct
2021-06-28	Class A Common	S	100.00	$1055.15	Disposed	77363.00	Direct
2021-06-28	Class A Common	S	5.00	$1056.95	Disposed	77358.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1030.84 to $1031.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1033.95 to $1034.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1035.14 to $1035.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 395 shares is from $1036.14 to $1037.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1048.04 to $1048.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1052.15 to $1052.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.