BOSTON BEER CO INC — Director's Dealing 2021

Jun 1, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-05-28

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-28	Class A Common	S	100.00	$1042.55	Disposed	129758.00	Direct
2021-05-28	Class A Common	S	200.00	$1043.86	Disposed	129558.00	Direct
2021-05-28	Class A Common	S	100.00	$1046.14	Disposed	129458.00	Direct
2021-05-28	Class A Common	S	100.00	$1047.94	Disposed	129358.00	Direct
2021-05-28	Class A Common	S	100.00	$1050.18	Disposed	129258.00	Direct
2021-05-28	Class A Common	S	200.00	$1055.34	Disposed	129058.00	Direct
2021-05-28	Class A Common	S	100.00	$1057.69	Disposed	128958.00	Direct
2021-05-28	Class A Common	S	398.00	$1059.79	Disposed	128560.00	Direct
2021-05-28	Class A Common	S	500.00	$1060.83	Disposed	128060.00	Direct
2021-05-28	Class A Common	S	400.00	$1061.65	Disposed	127660.00	Direct
2021-05-28	Class A Common	S	102.00	$1062.64	Disposed	127558.00	Direct
2021-05-28	Class A Common	S	100.00	$1064.34	Disposed	127458.00	Direct
2021-05-28	Class A Common	S	100.00	$1070.39	Disposed	127358.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1043.66 to $1044.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1055.09 to $1055.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 398 shares is from $1059.23 to $1060.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1060.33 to $1061.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1061.60 to $1061.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 102 shares is from $1062.62 to $1063.55. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.