BOSTON BEER CO INC — Director's Dealing 2021

Jun 3, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-02

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-02	Class A Common	S	100.00	$1040.31	Disposed	124758.00	Direct
2021-06-02	Class A Common	S	100.00	$1041.73	Disposed	124658.00	Direct
2021-06-02	Class A Common	S	300.00	$1043.32	Disposed	124358.00	Direct
2021-06-02	Class A Common	S	300.00	$1044.38	Disposed	124058.00	Direct
2021-06-02	Class A Common	S	1.00	$1045.69	Disposed	124057.00	Direct
2021-06-02	Class A Common	S	100.00	$1048.15	Disposed	123957.00	Direct
2021-06-02	Class A Common	S	100.00	$1049.23	Disposed	123857.00	Direct
2021-06-02	Class A Common	S	100.00	$1054.86	Disposed	123757.00	Direct
2021-06-02	Class A Common	S	300.00	$1060.42	Disposed	123457.00	Direct
2021-06-02	Class A Common	S	200.00	$1062.12	Disposed	123257.00	Direct
2021-06-02	Class A Common	S	400.00	$1062.60	Disposed	122857.00	Direct
2021-06-02	Class A Common	S	200.00	$1066.05	Disposed	122657.00	Direct
2021-06-02	Class A Common	S	99.00	$1067.20	Disposed	122558.00	Direct
2021-06-02	Class A Common	S	100.00	$1068.72	Disposed	122458.00	Direct
2021-06-02	Class A Common	S	100.00	$1070.19	Disposed	122358.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1043.08 to $1043.79. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1044.29 to $1044.57. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1060.01 to $1060.64. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1061.63 to $1062.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1065.03 to $1066.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1066.03 to $1066.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.