BOSTON BEER CO INC — Director's Dealing 2021

Jun 10, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-09

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-09	Class A Common	S	255.00	$1038.44	Disposed	112103.00	Direct
2021-06-09	Class A Common	S	319.00	$1039.83	Disposed	111784.00	Direct
2021-06-09	Class A Common	S	226.00	$1041.01	Disposed	111558.00	Direct
2021-06-09	Class A Common	S	100.00	$1042.76	Disposed	111458.00	Direct
2021-06-09	Class A Common	S	400.00	$1044.79	Disposed	111058.00	Direct
2021-06-09	Class A Common	S	100.00	$1049.18	Disposed	110958.00	Direct
2021-06-09	Class A Common	S	100.00	$1053.15	Disposed	110858.00	Direct
2021-06-09	Class A Common	S	100.00	$1054.78	Disposed	110758.00	Direct
2021-06-09	Class A Common	S	100.00	$1057.51	Disposed	110658.00	Direct
2021-06-09	Class A Common	S	200.00	$1061.33	Disposed	110458.00	Direct
2021-06-09	Class A Common	S	200.00	$1070.17	Disposed	110258.00	Direct
2021-06-09	Class A Common	S	100.00	$1072.28	Disposed	110158.00	Direct
2021-06-09	Class A Common	S	100.00	$1082.56	Disposed	110058.00	Direct
2021-06-09	Class A Common	S	100.00	$1086.05	Disposed	109958.00	Direct
2021-06-09	Class A Common	S	100.00	$1090.46	Disposed	109858.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 255 shares is from $1038.02 to $1038.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 319 shares is from $1039.02 to $1039.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 226 shares is from $1040.84 to $1041.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1044.52 to $1045.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1061.23 to $1061.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1069.76 to $1070.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.