BOSTON BEER CO INC — Director's Dealing 2021

Jun 14, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-11

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-11	Class A Common	S	210.00	$1027.54	Disposed	107148.00	Direct
2021-06-11	Class A Common	S	600.00	$1029.72	Disposed	106548.00	Direct
2021-06-11	Class A Common	S	300.00	$1030.93	Disposed	106248.00	Direct
2021-06-11	Class A Common	S	290.00	$1031.75	Disposed	105958.00	Direct
2021-06-11	Class A Common	S	100.00	$1033.58	Disposed	105858.00	Direct
2021-06-11	Class A Common	S	300.00	$1035.33	Disposed	105558.00	Direct
2021-06-11	Class A Common	S	300.00	$1036.82	Disposed	105258.00	Direct
2021-06-11	Class A Common	S	100.00	$1038.15	Disposed	105158.00	Direct
2021-06-11	Class A Common	S	200.00	$1040.82	Disposed	104958.00	Direct
2021-06-11	Class A Common	S	100.00	$1041.86	Disposed	104858.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 210 shares is from $1026.97 to $1027.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $1029.24 to $1030.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1030.48 to $1031.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 290 shares is from $1031.49 to $1032.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1035.03 to $1035.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1036.60 to $1037.18. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1040.61 to $1041.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.