BOSTON BEER CO INC — Director's Dealing 2021

Jun 23, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-22

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-22	Class A Common	S	100.00	$987.65	Disposed	89758.00	Direct
2021-06-22	Class A Common	S	200.00	$990.03	Disposed	89558.00	Direct
2021-06-22	Class A Common	S	400.00	$993.66	Disposed	89158.00	Direct
2021-06-22	Class A Common	S	107.00	$995.23	Disposed	89051.00	Direct
2021-06-22	Class A Common	S	300.00	$997.42	Disposed	88751.00	Direct
2021-06-22	Class A Common	S	200.00	$998.22	Disposed	88551.00	Direct
2021-06-22	Class A Common	S	206.00	$999.29	Disposed	88345.00	Direct
2021-06-22	Class A Common	S	500.00	$1000.76	Disposed	87845.00	Direct
2021-06-22	Class A Common	S	100.00	$1001.92	Disposed	87745.00	Direct
2021-06-22	Class A Common	S	287.00	$1004.21	Disposed	87458.00	Direct
2021-06-22	Class A Common	S	100.00	$1005.13	Disposed	87358.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	33248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	77627.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $993.34 to $994.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $995.15 to $995.24. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $996.99 to $997.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $998.05 to $998.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 206 shares is from $999.25 to $1000.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1000.59 to $1001.18. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 287 shares is from $1003.96 to $1004.54. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.