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BOSTON BEER CO INC Director's Dealing 2021

Jun 28, 2021

31558_dirs_2021-06-28_f89e16ae-678b-465c-ab5a-82821d05061c.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-25

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-06-25 Class A Common S 300.00 $1015.41 Disposed 82058.00 Direct
2021-06-25 Class A Common S 114.00 $1016.87 Disposed 81944.00 Direct
2021-06-25 Class A Common S 100.00 $1020.73 Disposed 81844.00 Direct
2021-06-25 Class A Common S 300.00 $1023.29 Disposed 81544.00 Direct
2021-06-25 Class A Common S 615.00 $1024.31 Disposed 80929.00 Direct
2021-06-25 Class A Common S 200.00 $1026.54 Disposed 80729.00 Direct
2021-06-25 Class A Common S 100.00 $1027.94 Disposed 80629.00 Direct
2021-06-25 Class A Common S 100.00 $1030.63 Disposed 80529.00 Direct
2021-06-25 Class A Common S 400.00 $1033.39 Disposed 80129.00 Direct
2021-06-25 Class A Common S 71.00 $1034.34 Disposed 80058.00 Direct
2021-06-25 Class A Common S 200.00 $1035.41 Disposed 79858.00 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 33248.00 Indirect
Class A Common 23486.00 Indirect
Class A Common 77627.00 Indirect
Class A Common 5000.00 Indirect
Class A Common 3656.00 Indirect
Class A Common 2532.00 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1015.29 to $1015.47. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 114 shares is from $1016.79 to $1017.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1022.78 to $1023.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 615 shares is from $1023.95 to $1024.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1026.12 to $1026.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1033.14 to $1033.89. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 71 shares is from $1034.20 to $1034.44. he Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F10: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1035.23 to $1035.59. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.