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BOSTON BEER CO INC Director's Dealing 2021

Jul 1, 2021

31558_dirs_2021-07-01_792aebc4-125b-40c8-a3ab-ac0173ea72e4.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-06-30

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-06-30 Class A Common S 304.00 $1016.13 Disposed 74554.00 Direct
2021-06-30 Class A Common S 200.00 $1017.23 Disposed 74354.00 Direct
2021-06-30 Class A Common S 300.00 $1018.53 Disposed 74054.00 Direct
2021-06-30 Class A Common S 170.00 $1020.17 Disposed 73884.00 Direct
2021-06-30 Class A Common S 126.00 $1022.06 Disposed 73758.00 Direct
2021-06-30 Class A Common S 100.00 $1023.51 Disposed 73658.00 Direct
2021-06-30 Class A Common S 200.00 $1025.27 Disposed 73458.00 Direct
2021-06-30 Class A Common S 300.00 $1027.61 Disposed 73158.00 Direct
2021-06-30 Class A Common S 300.00 $1029.62 Disposed 72858.00 Direct
2021-06-30 Class A Common S 100.00 $1032.05 Disposed 72758.00 Direct
2021-06-30 Class A Common S 100.00 $1036.09 Disposed 72658.00 Direct
2021-06-30 Class A Common S 100.00 $1040.15 Disposed 72558.00 Direct
2021-06-30 Class A Common S 100.00 $1044.09 Disposed 72458.00 Direct
2021-06-30 Class A Common S 100.00 $1046.54 Disposed 72358.00 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 33248.00 Indirect
Class A Common 23486.00 Indirect
Class A Common 77627.00 Indirect
Class A Common 5000.00 Indirect
Class A Common 3656.00 Indirect
Class A Common 2532.00 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 304 shares is from $1015.91 to $1016.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1016.99 to $1017.46. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1018.33 to $1018.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 170 shares is from $1019.64 to $1020.51. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 126 shares is from $1021.71 to $1022.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1027.20 to $1027.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1028.99 to $1029.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.