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BOSTON BEER CO INC Director's Dealing 2021

Jul 9, 2021

31558_dirs_2021-07-09_9b5e2e5e-31b7-4304-a7c9-1b3566b80529.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-07-08

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-07-08 Class A Common S 100.00 $937.04 Disposed 62258.00 Direct
2021-07-08 Class A Common S 100.00 $938.29 Disposed 62158.00 Direct
2021-07-08 Class A Common S 100.00 $949.39 Disposed 62058.00 Direct
2021-07-08 Class A Common S 300.00 $954.90 Disposed 61758.00 Direct
2021-07-08 Class A Common S 178.00 $956.15 Disposed 61580.00 Direct
2021-07-08 Class A Common S 100.00 $957.30 Disposed 61480.00 Direct
2021-07-08 Class A Common S 300.00 $958.46 Disposed 61180.00 Direct
2021-07-08 Class A Common S 200.00 $960.18 Disposed 60980.00 Direct
2021-07-08 Class A Common S 200.00 $961.51 Disposed 60780.00 Direct
2021-07-08 Class A Common S 109.00 $962.72 Disposed 60671.00 Direct
2021-07-08 Class A Common S 113.00 $964.71 Disposed 60558.00 Direct
2021-07-08 Class A Common S 100.00 $965.45 Disposed 60458.00 Direct
2021-07-08 Class A Common S 200.00 $967.62 Disposed 60258.00 Direct
2021-07-08 Class A Common S 100.00 $968.78 Disposed 60158.00 Direct
2021-07-08 Class A Common S 100.00 $969.91 Disposed 60058.00 Direct
2021-07-08 Class A Common S 100.00 $976.29 Disposed 59958.00 Direct
2021-07-08 Class A Common S 100.00 $983.92 Disposed 59858.00 Direct
2021-07-08 Class A Common J 3656.00 $0.00 Disposed 0.00 Indirect
2021-07-08 Class A Common J 3656.00 $0.00 Acquired 3656.00 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 33248.00 Indirect
Class A Common 23486.00 Indirect
Class A Common 77627.00 Indirect
Class A Common 5000.00 Indirect
Class A Common 2532.00 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.

F2: The shares reported include 212 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $954.54 to $955.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 178 shares is from $955.97 to $956.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $958.39 to $958.55. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $959.86 to $960.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $961.16 to $961.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 113 shares is from $964.21 to $964.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $967.51 to $967.73. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F10: Shares formerly held by the Reporting Person's Spouse as custodian of two UTMA trusts for the benefit of their children. On the transaction date, the shares were transferred to the individual holdings of the children.