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BOSTON BEER CO INC Director's Dealing 2021

Dec 9, 2021

31558_dirs_2021-12-09_3dd1f0c2-9584-4305-9ed4-60bd96ce2af8.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2021-12-08

Reporting Person: Grinnell David L. (N/A)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-12-08 Class A Common M 1500.00 $169.85 Acquired 3251.00 Direct
2021-12-08 Class A Common M 300.00 $191.10 Acquired 3551.00 Direct
2021-12-08 Class A Common M 200.00 $312.56 Acquired 3751.00 Direct
2021-12-08 Class A Common S 467.00 $489.02 Disposed 3284.00 Direct
2021-12-08 Class A Common S 329.00 $490.09 Disposed 2955.00 Direct
2021-12-08 Class A Common S 350.00 $491.41 Disposed 2605.00 Direct
2021-12-08 Class A Common S 220.00 $492.30 Disposed 2385.00 Direct
2021-12-08 Class A Common S 1.00 $493.00 Disposed 2384.00 Direct
2021-12-08 Class A Common S 533.00 $494.69 Disposed 1851.00 Direct
2021-12-08 Class A Common S 100.00 $495.79 Disposed 1751.00 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2021-12-08 1-1-2017 Stock Option $169.85 M 1500.00 Disposed 2026-12-31 Class A Common (2440.00) Direct
2021-12-08 1-1-2018 Stock Option $191.10 M 300.00 Disposed 2027-12-31 Class A Common (1511.00) Direct
2021-12-08 3-1-2019 Stock Option $312.56 M 200.00 Disposed 2029-02-28 Class A Common (992.00) Direct

Footnotes

F1: The transactions reported in this Form 4 were effectuated pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2021.

F10: The option vests in three annual installments: the first on March 1, 2021, and the final vesting on March 1, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable
vesting dates.

F2: The shares reported include 1,045 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 467 shares is from $489.00 to $489.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 329 shares is from $490.00 to $490.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 350 shares is from $491.00 to $491.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The shares reported include 1,325 shares of restricted stock subject to vesting conditions.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 220 shares is from $492.00 to $492.41. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 533 shares is from $494.65 to $495.26. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The option vests in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022, provided that the Reporting Person remains employed by the Issuer on the applicable
vesting dates.