BOSTON BEER CO INC — Director's Dealing 2020

Feb 19, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2020-02-18

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-02-18	Class A Common	S	8951.00	$415.16	Disposed	77570.00	Direct
2020-02-18	Class A Common	S	1049.00	$416.78	Disposed	76521.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248.00	Indirect
Class A Common	23486.00	Indirect
Class A Common	69245.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 14, 2019.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 8,951 shares is from $415.00 to $416.00. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 343 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,049 shares is from $416.09 to $416.88. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.