BOSTON BEER CO INC — Director's Dealing 2020

Feb 27, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2020-02-26

Reporting Person: Murphy Matthew Donal (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-02-26	Class A Common	M	750.00	$108.56	Acquired	3351.00	Direct
2020-02-26	Class A Common	S	1799.00	$393.75	Disposed	1552.00	Direct
2020-02-26	Class A Common	S	476.00	$395.47	Disposed	1076.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2020-02-26	Stock Option (Right to Buy)	$108.56	M	750.00	Disposed	2021-12-31	Class A Common (750.00)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 9, 2019.

F2: The shares reported include 1,076 shares of restricted stock subject to vesting conditions.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,799 shares is from $393.40 to $394.16. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 476 shares is from $395.25 to $395.64. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The option vests in five annual installments: the first on January 1, 2017, and the final vesting on January 1, 2021, provided that the Reporting Person remains employed by the Issuer on the applicable
vesting dates.