BOSTON BEER CO INC — Director's Dealing 2020

Jul 7, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2020-07-07

Reporting Person: Fisher Cynthia A (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-07-07	Class A Common	S	240.00	$570.00	Disposed	42972.00	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	400.00	Direct
Class A Common	23487.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect
Class A Common	44248.00	Indirect
Class A Common	27437.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Foundation on May 8, 2020. The shares are held by a Foundation managed by the Reporting Person's Spouse. The Reporting Person serves on the Board of Directors of the Foundation, but expressly disclaims beneficial ownership
of the shares.

F2: The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.

F3: The shares are held by West Summit Grand LLC, a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.