BOSTON BEER CO INC — Director's Dealing 2020

Dec 7, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2020-12-04

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-12-04	Class A Common	S	297.00	$920.34	Disposed	175124.00	Direct
2020-12-04	Class A Common	S	428.00	$921.62	Disposed	174696.00	Direct
2020-12-04	Class A Common	S	174.00	$923.16	Disposed	174522.00	Direct
2020-12-04	Class A Common	S	413.00	$924.34	Disposed	174109.00	Direct
2020-12-04	Class A Common	S	615.00	$925.29	Disposed	173494.00	Direct
2020-12-04	Class A Common	S	814.00	$926.58	Disposed	172680.00	Direct
2020-12-04	Class A Common	S	230.00	$927.17	Disposed	172450.00	Direct
2020-12-04	Class A Common	S	1095.00	$928.72	Disposed	171355.00	Direct
2020-12-04	Class A Common	S	862.00	$929.66	Disposed	170493.00	Direct
2020-12-04	Class A Common	S	1100.00	$930.62	Disposed	169393.00	Direct
2020-12-04	Class A Common	S	982.00	$931.75	Disposed	168411.00	Direct
2020-12-04	Class A Common	S	852.00	$932.99	Disposed	167559.00	Direct
2020-12-04	Class A Common	S	1538.00	$933.86	Disposed	166021.00	Direct
2020-12-04	Class A Common	S	500.00	$934.88	Disposed	165521.00	Direct
2020-12-04	Class A Common	S	100.00	$935.82	Disposed	165421.00	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	40627.00	Indirect
Class A Common	33248.00	Indirect
Class A Common	23488.00	Indirect
Class A Common	5000.00	Indirect
Class A Common	3656.00	Indirect
Class A Common	2532.00	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 29, 2020.

F10: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,095 shares is from $928.12 to $929.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F11: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 862 shares is from $929.12 to $930.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F12: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,100 shares is from $930.31 to $931.09. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F13: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 982 shares is from $931.32 to $932.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F14: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 852 shares is from $932.44 to $933.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F15: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,538 shares is from $933.52 to $934.34. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F16: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $934.59 to $935.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 297 shares is from $920.03 to $921.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 343 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 428 shares is from $921.11 to $922.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 174 shares is from $922.95 to $923.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 413 shares is from $923.95 to $924.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 615 shares is from $925.00 to $925.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 814 shares is from $926.02 to $927.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F9: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 230 shares is from $927.02 to $927.73. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.