BOSTON BEER CO INC — Director's Dealing 2019

Dec 11, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2019-12-11

Reporting Person: KOCH C JAMES (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-12-11	Class A Common	M	3000.00	$46.60	Acquired	100847.00	Direct
2019-12-11	Class A Common	S	684.00	$369.64	Disposed	100163.00	Direct
2019-12-11	Class A Common	S	945.00	$370.38	Disposed	99218.00	Direct
2019-12-11	Class A Common	S	877.00	$371.69	Disposed	98341.00	Direct
2019-12-11	Class A Common	S	494.00	$372.31	Disposed	97847.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2019-12-11	Stock Option (Right to Buy)	$46.60	M	3000.00	Disposed	2019-12-31	Class A Common (3000.00)	Direct

Footnotes

F1: The shares reported include 524 shares of restricted stock subject to vesting conditions.

F2: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 7, 2019.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 684 shares is from $369.00 to $370.00. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 945 shares is from $370.04 to $371.02. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 877 shares is from $371.06 to $372.02. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 494 shares is from $372.07 to $372.50. The Filing Person will provide full
information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant

F7: The option vested in five installments of 1,900 shares each: the first on March 1, 2011 and the last on January 1, 2015.