BOSTON BEER CO INC — Director's Dealing 2017

Jan 3, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-01-01

Reporting Person: Fisher Cheryl (Vice President, HR)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-01-01	Class A Common	A	1177	—	Acquired	1226	Direct

Footnotes

F1: The shares reported include 1,217 shares of restricted stock subject to vesting conditions. Restricted shares granted pursuant to the Issuer's Employee Equity Incentive Plan generally vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. A total of 9 shares vested on the Reporting Date.