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BOSTON BEER CO INC Director's Dealing 2017

Jan 4, 2017

31558_dirs_2017-01-04_5812927f-fb79-4068-b830-1153f6f7afb2.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-01-03

Reporting Person: HEATH TARA L. (Vice President, Legal)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-01-03 Class A Common S 10 $168.15 Disposed 1227 Direct
2017-01-03 Class A Common S 4 $169.22 Disposed 1223 Direct
2017-01-03 Class A Common S 21 $170.32 Disposed 1202 Direct
2017-01-03 Class A Common S 4 $171.04 Disposed 1198 Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10 shares is from $167.75 to $168.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $168.80 to $169.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 21 shares is from $169.90 to $170.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4 shares is from $170.90 to $171.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The shares reported include 624 shares of restricted stock subject to vesting conditions.