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BOSTON BEER CO INC Director's Dealing 2017

Jan 20, 2017

31558_dirs_2017-01-20_4cc1c596-a617-4dd9-a87b-1f6ee6729e47.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-01-19

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-01-19 Class A Common M 10000 $83.61 Acquired 42273 Direct
2017-01-19 Class A Common S 6200 $153.23 Disposed 36073 Direct
2017-01-19 Class A Common S 3800 $154.23 Disposed 32273 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-01-19 Class A Common Stock Option $83.61 M 10000 Disposed 2017-12-31 Class A Common (753864) Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.? The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 6,200 shares is from $152.80 to $153.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,800 shares is from $153.85 to $154.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The option vested in five equal installments: the first on January 1, 2014, and the final vesting on January 1, 2018. With respect to certain shares, the option expires on December 31, 2018. All options are subject to earlier expiration based on certain contingencies.