BOSTON BEER CO INC — Director's Dealing 2017

Feb 23, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-02-23

Reporting Person: Troupe Quincy B (Senior VP, Supply Chain)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-02-23	Class A Common	S	225	$157.64	Disposed	3675	Direct
2017-02-23	Class A Common	S	100	$159.40	Disposed	3575	Direct
2017-02-23	Class A Common	S	164	$162.47	Disposed	3411	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 225 shares is from $157.50 to $157.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 2,600 shares of restricted stock subject to vesting conditions. A total of 1,300 shares vested on the transaction date.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 164 shares is from $161.95 to $162.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.