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BOSTON BEER CO INC Director's Dealing 2017

Mar 9, 2017

31558_dirs_2017-03-09_893bac08-6984-4520-ad7d-c4fd18f1860f.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-03-08

Reporting Person: Fisher Cynthia A (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-03-08 Class A Common S 5900 $153.99 Disposed 16100 Indirect
2017-03-08 Class A Common S 410 $154.76 Disposed 15690 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 27437 Indirect
Class A Common 23486 Indirect
Class A Common 3656 Indirect
Class A Common 2532 Indirect
Class A Common 44248 Indirect

Footnotes

F1: The shares are held by a Foundation managed by the Reporting Person's Spouse. The Reporting Person serves on the Board of Directors of the Foundation, but expressly disclaims beneficial ownership of the shares.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,900 shares is from $153.55 to $154.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 410 shares is from $154.65 to $154.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The shares are held by West Summit Grand LLC, a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.

F5: The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.