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BOSTON BEER CO INC Director's Dealing 2017

Apr 14, 2017

31558_dirs_2017-04-14_5f088ac3-5231-4433-8181-97ef6fed0dcd.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-04-12

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-04-12 Class A Common S 1946 $138.67 Disposed 83054 Direct
2017-04-12 Class A Common S 4255 $139.45 Disposed 78799 Direct
2017-04-12 Class A Common S 1136 $140.48 Disposed 77663 Direct
2017-04-12 Class A Common S 163 $141.14 Disposed 77500 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 44248 Indirect
Class A Common 23486 Indirect
Class A Common 5000 Indirect
Class A Common 3656 Indirect
Class A Common 2532 Indirect
Class A Common 2000 Indirect

Footnotes

F1: The transactions reported in these rows were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 10, 2017.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,946 shares is from $137.95 to $138.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,255 shares is from $138.95 to $139.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,136 shares is from $140.10 to $141.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 163 shares is from $141.10 to $141.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.