BOSTON BEER CO INC — Director's Dealing 2017

Apr 20, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-04-19

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-04-19	Class A Common	S	1300	$139.47	Disposed	53700	Direct
2017-04-19	Class A Common	S	5900	$140.23	Disposed	47800	Direct
2017-04-19	Class A Common	S	300	$140.92	Disposed	47500	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	2000	Indirect

Footnotes

F1: The transactions reported in these rows were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 10, 2017.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,300 shares is from $138.80 to $139.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,900 shares is from $139.85 to $140.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $140.85 to $141.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.