BOSTON BEER CO INC — Director's Dealing 2017

May 25, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-05-24

Reporting Person: Burwick David A (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-05-24	Class A Common	M	5000	$38.56	Acquired	6094	Direct
2017-05-24	Class A Common	S	1400	$143.00	Disposed	4694	Direct
2017-05-24	Class A Common	S	1800	$143.80	Disposed	2894	Direct
2017-05-24	Class A Common	S	1800	$144.97	Disposed	1094	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-05-24	Class A Common Stock Option	$38.56	M	5000	Disposed	2017-05-31	Class A Common (5000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,400 shares is from $142.35 to $143.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,800 shares is from $143.35 to $144.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,800 shares is from $144.40 to $145.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.