BOSTON BEER CO INC — Director's Dealing 2017

Dec 27, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2017-12-26

Reporting Person: Grinnell David L. (N/A)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-12-26	Class A Common	M	1000.00	$95.09	Acquired	3898.00	Direct
2017-12-26	Class A Common	S	1000.00	$195.00	Disposed	2898.00	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-12-26	Stock Option (Right to Buy)	$95.09	M	1000.00	Disposed	2020-12-31	Class A Common (30000.00)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 13, 2017.

F2: The shares reported include 439 shares of restricted stock subject to vesting conditions.

F3: The option vests in five annual installments: the first on January 1, 2016, and the final vesting on January 1, 2020, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

F4: These securities include unvested stock options.