BOSTON BEER CO INC — Director's Dealing 2016

Jan 4, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-01-01

Reporting Person: Geist John C (Chief Sales Officer)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-01-01	Class A Common Stock Option	$201.91	A	50096	Acquired	2025-12-31	Class A Common Stock (50096)	Direct

Footnotes

F1: The option will vest in four equal installments provided that the Reporting Person remains employed by the Issuer on the applicable vesting date. The first installment vests on January 1, 2021, and the final installment vests January 1, 2024.