BOSTON BEER CO INC — Director's Dealing 2016

Jan 6, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-01-05

Reporting Person: Geist John C (Chief Sales Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-01-05	Class A Common	M	24000	$95.09	Acquired	24443	Direct
2016-01-05	Class A Common	S	7400	$194.45	Disposed	17043	Direct
2016-01-05	Class A Common	S	5100	$194.97	Disposed	11943	Direct
2016-01-05	Class A Common	S	7800	$196.40	Disposed	4143	Direct
2016-01-05	Class A Common	S	2500	$197.34	Disposed	1643	Direct
2016-01-05	Class A Common	S	1200	$199.10	Disposed	443	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-01-05	Stock Option (Right to Buy)	$95.09	M	24000	Disposed	2020-12-31	Class A Common (24000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 9, 2015.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7,400 shares is from $193.79 to $194.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 293 shares of restricted stock subject to vesting conditions.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,100 shares is from $194.79 to $195.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7,800 shares is from $196.04 to $197.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,500 shares is from $197.08 to $197.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F7: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,200 shares is from $199.02 to $199.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F8: The option vests in five installments; the first vested on January 1, 2016. The remaining installments will vest on January 1 in each of the years 2017-2020, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.