BOSTON BEER CO INC — Director's Dealing 2016

Feb 24, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-02-23

Reporting Person: Wade Kathleen H (VP,Legal & Corporate Secretary)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-02-23	Class A Common	M	160	$95.09	Acquired	10984	Direct
2016-02-23	Class A Common	M	150	$108.56	Acquired	11134	Direct
2016-02-23	Class A Common	S	310	$191.00	Disposed	10824	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-02-23	Class A Common Stock Option	$95.09	M	160	Disposed	2020-12-31	Class A Common Stock (1600)	Direct
2016-02-23	Class A Common Stock Option	$108.56	M	150	Disposed	2021-12-31	Class A Common Stock (1500)	Direct

Footnotes

F1: The shares reported include 750 shares of restricted stock subject to vesting conditions.

F2: The option vested in five equal installments; the first on March 1, 2012, and the final vesting on January 1, 2016.

F3: The option vests in five equal installments; the first on March 1, 2013, and the final vesting on January 1, 2017, subject to the Reporting Person remaining employed by the Issuer on the applicable vesting date.